Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Film advertisement created by Havas, France for CNCT, within the category: Public Interest, NGO.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realize how Alexa can help with the seemingly simplest of things. It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year. The spot is airing across the UK, Germany, France, Spain and Italy. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Digital advertisement created by 3A Worldwide, Brazil for Café Mundial, within the category: Non-Alcoholic Drinks.

Film advertisement created by David, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Film advertisement created by BBDO, United Kingdom for Stroke Association, within the category: Public Interest, NGO.

Film advertisement created by JWT, Sri Lanka for Laojee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Vizeum, Denmark for Spectre, within the category: Media.

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes. Advertising Agency: BooneOakley, Charlotte, U.S.A. Film advertisement created by BooneOakley, United States for Autobell, within the category: Professional Services.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days. Film advertisement created by Agence Marianne, France for Ni Putes Ni Soumises, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.