The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Publicis, France for Citroën, within the category: Automotive.

Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.

Ambient advertisement created by Volt, Sweden for Sibylla, within the category: Food.

LYSE is a premium sachet skincare brand, specially made to treat and keep skin moisture at night for those who often have late night or sleep deprivation which is usually main cause of facial skin problems such as acne, wrinkle, dark circles, skin puffiness or dryer skin. Main target is students, freelancers, and first jobbers who are living life under motto “ WORK HARD, PLAY HARDER”. The campaign’s story is told by “The midnight house ”, series of short advertisements that tell stories of what happened in a gang of friends in the late night both good and bad. However, with Lyse night skincare, you always look perfect the next morning. Film advertisement created by Workkit, Thailand for Lyse Skincare, within the category: Beauty.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Our holiday spot for Joe Boxer is all about celebrating the moments in which the average Canadian rises above, and steps up in extraordinary situations. Film advertisement created by Mass Minority, Canada for Joe Boxer, within the category: Fashion.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Ambient advertisement created by TBWA, United Kingdom for Adidas, within the category: Fashion.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Direct advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Integrated advertisement created by RBK Communication, Sweden for Alla Kvinnors Hus, within the category: Public Interest, NGO.