Our task was to help the NGO for blind and visually imp Digital advertisement created by McCann, Serbia for White Cane, within the category: Public Interest, NGO.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Pre-roll ads edited in real time to match all the viewer’s online behaviors, likes and interests. In the time it takes to load pre-roll, MatchMaker analyzes millions of data points about the viewer — that they stream country music, make dinner reservations at steak houses, subscribe to outdoor magazine and much, much more. Then it scans a matrix of hundreds of video clips of Tennessee activities to find matches, editing a commercial perfectly aligned to their interests in real time. So rather than seeing a tourism ad that tries to appeal to everyone, viewers saw a custom commercial created just for them. The geo-targeting filter even ensured the attractions shown were within driving distance of the viewer’s home. Viewers could then explore the attractions featured in each scene of their vacation on Tennessee’s website. So they could plan their real trip to Tennessee and share it with others. Digital advertisement created by VML, United States for Tennessee Department of Tourist Development, within the category: Transport.

Digital advertisement created by David&Goliath, United States for New York New York Hotel and Casino, within the category: Recreation, Leisure.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Film advertisement created by Ogilvy, Hong Kong for Marriott, within the category: Hospitality, Tourism.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, United States for TECHO, within the category: Public Interest, NGO.

Film advertisement created by Mosaicoon, Italy for Vileda, within the category: House, Garden.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Film advertisement created by Lucky Generals, United States for Amazon, within the category: Retail Services.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

Associate Creative Directors: Cinzia Crociani, Sudhir Pasumarty Head of Design: Sudhir Pasumarty Regional Director, PR & Corporate Communications: Huma Qureshi Regional Corporate Communications Executive: Yanrong Pang Digital advertisement created by Grey, Australia for MPAN, within the category: Public Interest, NGO.