Light up the holidays

The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey. This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience. Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.