When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

A story of grit and resilience, the Unstoppables tells of Nigeria's elite paralympians, who have broken world records and performed creditably well as global competitions despite their inadequate training facilities. Anyone can reach their peak even when the biggest odds are stacked against them . Film advertisement created by Noah's Ark Creative, Nigeria for Peak, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Mark+, Brazil for CDL Pelotas, within the category: Professional Services.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton. Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.

Executive creative directors: Fabio Fernandes, Eduardo Lima Creative director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
 Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes 
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
 Production house: PBA Cinema/Produtora Associados 
Directors: Jonathan Gurvit, Mayra Gama
 Production Designer: Muriel Rañi
 Cinematographer: André Faccioli Executive producer: Mayra Gama Producer: Luiz Armesto Finalizer: André Baltrusaitis Post production: Clan VFX Sound house: Tesis Sound design / arrangement: Leandro Beraldo, Silvio Piesco Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

A couple of super fans have an Umbrella Academy themed wedding.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Ambient advertisement created by FP7, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.

Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.

There's something special about firsts. So, we found six people who have never been to our state and captured their journeys as they experienced 'Firsts That Last' in North Carolina. We filmed these real travelers' stories from every angle and also photographed their very first moments. Ultimately, we turned their firsts into the foundation for a new website to inspire others to travel here. Because once these visitors come to North Carolina, we know they'll be back. Integrated advertisement created by LGA, United States for Visit North Carolina, within the category: Hospitality, Tourism.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Automotive.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Digital advertisement created by Grey, Japan for Hill's, within the category: House, Garden.

Film advertisement created by Juliet, Canada for Engineers Geoscientists Manitoba, within the category: Education.

Film advertisement created by St Luke’s, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.