Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.

The Peace Pointer is a plug-in for Chrome and Firefox that turns your mouse pointer into a peace sign, so users get a reminder to make the web a better place when they post, share or comment online. Digital advertisement created by Kim + John, Norway for The Peace Pointer, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Direct advertisement created by 10 Advertising, Belgium for 7Dimanche, within the category: Media.

Santa's taste in presents seems to be a bit off this year. The visitors of the Brussels’ Christmas fair are in for a nasty surprise… Petits Riens/Spullenhulp is a non-profit organisation that collects used clothing for people in need. Every year they find tons of trash in their donation containers. Film advertisement created by DDB, Belgium for Petits Riens, within the category: Public Interest, NGO.

To launch its new comedy series You Got Trumped, BlackPills is asking you to make twitter great again: tweet to @RealDonaldTrump with the hashtag #YouGotTrumped, if you're the first one to be retweeted by Donald, you will get 50,000$. You Got Trumped is a 10-episode streaming video series imagining the horrific hilarity of the first 100 days at the White House with Donald Trump as new president. You Got Trumped plays with Donald Trump's image with no taboo and no censorship, and was created to impact the American audience during the final step of the American election. You Got Trumped premiers on October 19th with the release of the first 3 episodes. Next episodes will air in the weeks leading up to Election Day on Facebook, Youtube ad Blackpills.com. Tweet and Get Rich. Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Film advertisement created by Fitzgerald+CO, United States for Checkers & Rally's, within the category: Food.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians. Digital advertisement created by Grape Ukraine, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.