To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really just meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.

Ambient advertisement created by Elvis, United Kingdom for Compassion In World Farming, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for AT&T, within the category: Electronics, Technology.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by Boomtown, South Africa for Axxess, within the category: Electronics, Technology.

The Super Interessante Magazine just launched the fim "Recipe", produced by Kombat Films, which is the continuation of the campaign "Starving Minds". Film advertisement created by Moma, Brazil for Super Interessante, within the category: Media.

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Ambient advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Digital advertisement created by Longplay, Brazil for Hot Park Water park, within the category: Recreation, Leisure.

We've developed a new TVC for the leading Tunisian brand in sanitary towels, pretty unusual for the category in a very conservative market (Arabic country). The idea addresses a specific and explicit message to women (to show a sanitary napkin on television was a first in Tunisia) while giving men the means to pass the time that the commercial is on by watching images specially tailored towards them such as scenes from action movies, football matches or auto stunts. A simple idea to reunite men and women around a topic which had divided them for ages. Film advertisement created by BBDO, Tunisia for Miss Lilas, within the category: Health.

Technology should keep us connected. With Spotify Swap, we can share a moment with music lovers anywhere. Ambient advertisement created by Miami Ad School, Sweden for Spotify, within the category: Media.

To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil. Ambient advertisement created by Africa, Brazil for Ariel, within the category: House, Garden.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada andDraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action. Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan. The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h. Ambient advertisement created by FCB, Canada for Coors, within the category: Alcoholic Drinks.