Ambient advertisement created by Conectart, Peru for Avansys, within the category: Education.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by Taxi 2, Canada for Movember, within the category: Public Interest, NGO.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Publicis, Russia for HP, within the category: Electronics, Technology.

Two cars. Two artists. One live painting. Ambient advertisement created by Hurra, Brazil for Mini, within the category: Automotive.

Film advertisement created by BBDO, United States for PERIOD, within the category: Public Interest, NGO.

GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch. Ambient advertisement created by GPYR, Australia for Lost Dog's Home, within the category: Public Interest, NGO.

Digital advertisement created by Snoop, Spain for Heineken, within the category: Alcoholic Drinks.

Mendorato, the Santa Helena's golden Japanese peanut, consolidates itself as the soccer partner of the Brazilian fan. In his last campaign, Mendorato is the protagonist of the preferred consumption moment among football lovers: watch his beloved team accompanied by a good appetizer. And it scores a "Great Goal of Flavor"! Check out the film and the behind-the-scenes of this artillery production. Digital advertisement created by Alta Comunicazione, Brazil for Mendorato, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Tunisia for Axe, within the category: Health.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Film advertisement created by Stack, United Kingdom for Nivea, within the category: Health.

Film advertisement created by M&C Saatchi, Australia for AIME, within the category: Public Interest, NGO.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.