In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different. Film advertisement created by McKinney, United States for Jared The Galleria of Jewelry, within the category: Personal Accessories.

Outdoor advertisement created by AgencyRx, United States for Genentech, within the category: Health.

In this short spot on victim blaming from Project Alert, a man has something taken from him... and then things get worse. Film advertisement created by Up In The Sky, Nigeria for Project Alert on Violence Against Women, within the category: Public Interest, NGO.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Voldemārs Dūdums, author of the concept, explained the idea behind the advertisement: February 24 is the Day of Independence of Estonia. Hopefully, on that day Estonians did not get in a situation asking for a slighting phrase “God is Latvian!” That is a typical phrase that Estonians use when in some kind of a trouble. The magazine “IR” celebrates the Estonian Independence Day devoting one issue to the exciting Northern neighbouring country and for the purposes of publicity we made an outdoor installation near the Riga Latvian Society. Technical solution, Clear Channel Latvia, Mārtiņš Zvejnieks

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Scholz & Friends, Ukraine for life:), within the category: Electronics, Technology.

Film advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Film advertisement created by Barbarian, United States for Solace, within the category: Professional Services.

Digital advertisement created by Notable, Uruguay for Motociclo Sports, within the category: Retail Services.

Sunglass Hut celebrates the many shades of fall by coordinating the colors of their posts to create a gradient on their Instagram feed. Digital advertisement created by RXM, United States for Sunglass Hut, within the category: Personal Accessories.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

For some people with Parkinson's, freezing isn't a choice, it's part of everyday life. Film advertisement created by Innocean, United Kingdom for Parkinson’s UK, within the category: Public Interest, NGO.

The City of Newark taps Mayor Ras Baraka and local artist to share the rhythm and vibe of Newark. Film advertisement created by Palette Group, United States for Newark Happening, within the category: Hospitality, Tourism.