Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

Digital advertisement created by JWT, United States for Google, within the category: Electronics, Technology.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Integrated advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Peugeot, within the category: Automotive.

The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete. Integrated advertisement created by BBDO, United States for Allianz, within the category: Finance.

Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for NFL, within the category: Recreation, Leisure.

Ambient advertisement created by Cheil, Hong Kong for Samsung, within the category: Electronics, Technology.

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full. Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.