Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Content advertisement created by RPA, United States for Pediatric Brain Tumor Foundation, within the category: Public Interest, NGO.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.

Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run. Film advertisement created by DDB, Latvia for BMW, within the category: Automotive.

After watching the #StopTheRobbery video, people are directed to visit 23percentrobbery.com, where UN Women has collaborated with Twitter to encourage users to tweet messages in support of gender equalityfrom the site.The user’s followers will be “robbed” of 23 % of the tweet i.e. 23% of the characters will be blacked out, in recognition of the global gender pay gap. There will also be other social media extensions to create more buzz such as Facebook and Snapchat. Digital advertisement created by Grey, United States for UN Women, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

Outdoor advertisement created by Saatchi & Saatchi, Netherlands for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.