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Direct advertisement created by 2CREATE, Slovakia for Mamapapa, within the category: Public Interest, NGO.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Everything, all the time, in 360° distracts driver's attention while driving. Subaru Outback’ safety systems are watching the road, whatever distracts the driver. We give the viewers an opportunity of virtual experience to feel how that systems work in 360 degrees video. Digital advertisement created by mfive, Russia for Subaru, within the category: Automotive.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by PZL, Poland for Redd's, within the category: Alcoholic Drinks.

Ambient advertisement created by FCB, Argentina for Clorox, within the category: House, Garden.

Film advertisement created by Nail, United States for Summit Natural Gas, within the category: Industrial, Agriculture.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

In partnership with the charity Missing People - Flutter PLC help to support the charity to bring missing people who go missing back home to be reunited with their loved ones. Film advertisement created by Flutter Entertainment, United Kingdom for Missing People Charity and Pokerstars, within the categories: Gambling, Gaming, Public Interest, NGO.

Domino's organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other. Experiential advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

Film advertisement created by LOLA, Spain for Kiss TV, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Film advertisement created by DDB, Costa Rica for Primabela, within the category: Pharmaceutical.

The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it.

 This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. 

Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other.

A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.
 Ambient advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS. Film advertisement created by VML, United States for Panama, within the category: Hospitality, Tourism.