Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

With 100 years of passion and innovation, we enter the next century with hope. Digital advertisement created by THREE59, United Arab Emirates for Mazda, within the category: Automotive.

Film advertisement created by The Core Agency, Australia for Osmocote, within the category: House, Garden.

Year after year, New Year's greetings become more and more impersonal. There are countless numbers of pre-printed cards, disembodied e-mails or bulk SMS that people receive each month of January. gyro: sought to put humanity, heart, warmth and emotion back in its wishes and creates the first human greeting card to put back heart, emotion, and humanity into its new year greetings. To put in flesh this greeting card, gyro : called the french artist Louis Piscine, and collaborated with the writing and production of an original song. Then the greeting card went on tour at gyro : 's clients and partners' offices. Experiential advertisement created by Gyro, France for Gyro, within the category: Agency Self-Promo.

Marvel today unveils a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots delivered by creative branding agency loyalkaspar. The campaign invites viewers to bring the swagger of Marvel heroes into their everyday lives. Alongside drawing attention to the wide range of Marvel content now available on Disney+, the campaign seeks to highlight the overarching ethos and offerings of the Marvel brand, and connect fans of all levels to the shared sense of empowerment and fun at the heart of every line of Marvel’s business. The work illustrates how brands can build community and proactively engage consumers beyond the buzz of major new product launches. Welcoming new fans Marvel Entertainment is one of the world’s most prominent character-based entertainment companies, with a library of over 8,000 characters featured in a variety of media since 1939. Marvel utilizes its franchises in entertainment, licensing, publishing, games, and digital media – including 23 films, 17 television productions, themed attractions at Disney parks, and over 50 video games. With such a vast range of entertainment offerings and more to come, Marvel set out to remind fans of the depths of its catalog and create new connections with casual viewers. Anna Minkkinen, Executive Creative Director, loyalkaspar, says: “The ultimate goal of the campaign is to reach out to the casual fans out there – to help all kinds of people connect with Marvel and to give them an entry point into what the brand is really about.” Live action heroes Marvel tasked loyalkaspar to develop a strategic, multi-year global marketing theme across the brand that would connect with fans. Central to the campaign is a series of live-action spots which loyalkaspar developed and delivered to air across a range of Disney broadcast properties, as part of a wider promotion of Marvel. The spots evoke the feel of an action movie trailer and feature a cast of real-life Marvel fans turning everyday scenarios into opportunities to be bold, brave, and fun. Minkkinen says: “When you look at any trailer for a Marvel property, you get these shots of the talent running, flying, walking towards the camera with this determined look. In the Marvel universe, that walk is often not some stiff march, it’s a swagger. It‘s powerful and fun and full of personality. We loved the idea of pairing characters from the Marvel universe moving toward camera with every day people who love the brand – giving them that same swagger.” Creative direction, scripts and storyboards for each spot, as well as post-production was provided by loyalkaspar. For filming and casting, the agency partnered with Superprime Director Ben Quinn to shoot each spot. Static shots from the spots, and additional creative by loyalkaspar, will be featured in out-of-home advertisements, including a Times Square billboard. Find your power The profound ways in which fans have responded to Marvel’s characters provided loyalkaspar with the inspiration for this campaign - especially with the releases of films like Black Panther and Captain Marvel. Says Minkkinen: “Whether you are talking about the origin stories of Spiderman or Ms. Marvel, many characters start out as ordinary relatable people. When we enter their universe, we go on empowering journeys with them that leave us with a spring in our step.” Marvel and loyalkaspar wanted the campaign to emphasize this sense of personal inspiration and empowerment. Minkkinen says “Marvel’s brand isn’t about telling you to change to become something you aren’t. Rather it’s recognizing that you already have power – you just need to tap into it, and by interacting with a brand like Marvel, you can find this elevated confidence that propels you.“ Minkkinen adds: “I‘m a big believer in the power of simplicity, and I love how the concept of our on-air creative is such a clear and simple expression of a shared feeling. We successfully captured the vibe of the brand, and our call to action ‘Find Your Power’ is timely with the kind of creative coming out of Marvel. It speaks so well for this brand and how it makes you feel.” The Find Your Power campaign is live now, airing on Hulu and appearing in Times Square. Film advertisement created by Loyal Kaspar, United States for Marvel, within the categories: Media, Movies.

Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. Film advertisement created by Bindery, United States for Bombas, within the category: Fashion.

Film advertisement created by Wunderman Thompson, Australia for Kellogg's, within the category: Food.

You may never get your teacher movie moment, so we're bringing it to you. This campaign sheds light on how teachers are undervalued and underappreciated. So, even if they never get the appreciation they deserve, AMC is here to let them know they're valued. Integrated advertisement created by Southern Methodist University, United States for AMC, within the category: Recreation, Leisure.

Film advertisement created by Brilliant & Million, Thailand for Tesco Lotus, within the category: Retail Services.

This year, Bozell launched “The Great Excheeriment,” a social experiment with sentiment. To spread cheer to our clients and friends – and multiply the holiday spirit – we sent each person on our mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. They were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. Upon receiving the postcards, the recipients are prompted to visit https://HereForCheer.com where they can track their locations. Those locations are instantly added to the Cheer Tracker map to visually record just how far and how often cheer has been spread. After tracking their cheer, visitors are then prompted to forward along Cheer GIFs – animated versions of the postcards – in order to continue spreading cheer this year. Then we’ll all sit back and watch how far the cheer spreads. Direct advertisement created by Bozell, United States for Bozell, within the category: Agency Self-Promo.

Chips on the beach are a pretty Australian way to spend the summer - but where there are chips, there are seagulls. This summer we turned Aussies off chips forever, with a few hundred terrifying seagulls. Just like Hitchcock, but with more chicken salt. Film advertisement created by WPP, Australia for Subway, within the category: Food.

Milwaukee’s Pack Out Toolboxes are beautifully designed and full of tech while still being... well, toolboxes. Film advertisement created by The University of Alabama, United States for Milwaukee, within the category: Electronics, Technology.

Film advertisement created by Optimist Creative, Estonia for Telia, within the categories: Electronics, Technology, Retail Services.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

London based creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”. Outdoor advertisement created by Space, France for Monkey Shoulder, within the category: Alcoholic Drinks.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below.” Film advertisement created by Åkestam Holst, Sweden for Apotek Hjärtat, within the category: Public Interest, NGO.

A short film to celebrate the new 10 years old Talisker limited edition scotch whisky. Film advertisement created by Les Others Studio, France for Talisker, within the category: Alcoholic Drinks.

Film advertisement created by Design Army, United States for Georgetown Optician, within the categories: Health, Personal Accessories.

Canada Dry Club Soda has no calories, no sugar, and no artificial flavours or colours. In other words, when it comes to soda, it's a smart choice! This series of digital spots showed Canadians that even though we all have not-so-smart moments in our life, choosing Canada Dry Club Soda ensures that we can always be Soda Smart. Digital advertisement created by Cundari, Canada for Canada Dry, within the category: Non-Alcoholic Drinks.