Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves. Digital advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Film advertisement created by Group TRON, Taiwan for Fubon Life Insurance, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Fallon, United Kingdom for Sony, within the category: Electronics, Technology.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Brahma's followers could feel like they were in charge of the stories and also be up to date with the brands summer events, ranging from a warm up party at the bar, enjoying the carnival, dancing like there´s no tomorrow at the Party Park, and many more options. Digital advertisement created by Craniux, Paraguay for Brahma, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for TransPennine Express, within the category: Transport.

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

An entire french village is mobilizing to celebrate its cheese. Film advertisement created by WNP, France for Saint-Loup, within the category: Food.

In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa. Content advertisement created by Joe Public, South Africa for Pilsener, within the category: Alcoholic Drinks.

The Canadian Tourism Commission invited Canadians to capture their country on film. The resulting footage was used to create an anthemic video inviting travellers around the world to visit Canada. Film advertisement created by DDB, Canada for Canadian Tourism Commission, within the category: Transport.

Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Film advertisement created by Wonderhood Studios, United Kingdom for LiveScore, within the category: Media.