Film advertisement created by Publicis Conseil, France for Orange, within the category: Public Interest, NGO.

#ReunitedAtLast accompanies the gradual resumption of Thalys’ traffic with this film that invites travellers to remember the charm and poetry of a train journey: the landscapes that pass, the distance that fades and the joy of being able, finally, to meet again. As a family, as a couple, as friends, it is these stories that begin aboard the train that Thalys wishes to continue writing with its travellers. Film advertisement created by DDB, France for Thalys, within the category: Transport.

Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Ambient advertisement created by Cossette, Canada for Ontario Pharmacists Association, within the category: Public Interest, NGO.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them. Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by Brothers and Sisters, United Kingdom for The Fableists, within the category: Fashion.

Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Film advertisement created by So Interactive, South Africa for Ocean Basket, within the category: Food.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Film advertisement created by Goodby Silverstein & Partners, United States for bubly, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.