With the launch of part two of the creepy clown running through the sewers approaching, BURGER KING® is again tapping into the hype using augmented reality technology to place an ad in its rival’s cinema magazine with a run of 800,000 copies. The ad invites you to escape the clown and seek refuge in a BURGER KING® restaurant where you will be rewarded with a flame-grilled WHOPPER® for only 1 cent.

Film advertisement created by McCann, United States for Godiva, within the category: Confectionery, Snacks.

The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.

Due to strict regulation law’s regarding the advertisement of alcoholic beverages, Teperberg winery had to reinvent it’s advertising strategy. Film advertisement created by McCann, Israel for Teperberg, within the category: Alcoholic Drinks.

Film advertisement created by Draftfcb, Thailand for Nivea, within the category: Health.

Air and Cap48 “invent” new advertising medium to make a statement. Film advertisement created by Air, Belgium for CAP48, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Music is a feeling and experience that brings people together. In collaboration with 88 Rising, we set out to bring fans closer to the music and artists they love, and build community around the rising force that is culturally inspired music with Asian-American heritage and the role of these voices in music culture. Tapping into 88 Rising’s unique collection of talent, Samsung will introduce an opportunity for super fans to influence the music video content for the release of three new tracks by rising female artists, as part of a special visual album, and the popular Head In the Clouds 3 music festival. Each music video will be shot entirely with a Samsung Galaxy device and released via a roll out starting mid-September. Digital advertisement created by IPG, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by SEK, Finland for Herbina, within the category: Beauty.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World's Strongest Women’. Film advertisement created by In the Company of Huskies, Ireland for Allianz and Women’s Aid, within the category: Public Interest, NGO.

Film advertisement created by Zambezi, United States for USGA, within the category: Sports.

Film advertisement created by Publicis, Brazil for Habib's, within the category: Food.

Digital advertisement created by ADtomic, Denmark for ADtomic, within the category: Agency Self-Promo.

By liking the film of their favourite character on Facebook, fans go into the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won across Europe. Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative. Film advertisement created by Bacill, Sweden for Henkell, within the category: Non-Alcoholic Drinks.

Film advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Automotive.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.