There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

Film advertisement created by Redhanded, Australia for Kubota, within the category: Industrial, Agriculture.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Digital advertisement created by Denizen, United States for Denizen, within the category: Agency Self-Promo.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With our new campaign KFC 'I-Box' we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their 'KFC 5-in-1 Longer Meal Box' by creating a mini version of themselves at select KFC stores. Integrated advertisement created by Blink Digital, India for KFC, within the category: Food.

Did you know Morocco is ranked number one in the MENA region when it comes to sleep quality? Yet 1 out of 5 Moroccans has sleep issues. Find out how we can make #OurSleepComesFirst. Our Sleep Comes First because it's our priority, but also because Morocco is ranked first in the MENA region in terms of sleep Film advertisement created by Klem, Morocco for IKEA, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.

Experiential advertisement created by Happiness Brussels, Belgium for Bru, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Outdoor advertisement created by Creative Gorilla, Sudan for Fuchs, within the category: Industrial, Agriculture.

Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.