Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by BBDO, United States for ZTE, within the category: Electronics, Technology.

Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

Film advertisement created by Anomaly, United Kingdom for Freeview Play, within the category: Media.

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

Released following the 20-year anniversary (April 20) of the 1999 Columbine shooting. High school students now describe fear as a part of every school day. Active shooter drills and lockdowns, unannounced and not revealed as such until afterwards, have now become a part of their curriculum. AreWeNext is a group of students and parents who believe this is not acceptable, who are done responding to school shootings with thoughts and prayers. They ask viewers to join them in demanding change. Film advertisement created by BooneOakley, United States for Are We Next, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.