Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Nossa, Portugal for Nossa, within the category: Agency Self-Promo.

Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

Meet The Unforgettable 2018 IKEA HUMAN CATALOG. This year, the catalog is truly unforgettable, featuring Yanjaa Wintersoul - the woman who has memorized all 328 pages of it, inside and out. Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Denmark for Teamwork Family, within the category: Public Interest, NGO.