Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Ambient advertisement created by OpusMultipla, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Outdoor advertisement created by Creative Gorilla, Sudan for Fuchs, within the category: Industrial, Agriculture.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Mexico for Camimex, within the category: Industrial, Agriculture.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for PFLAG, within the category: Public Interest, NGO.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Sweden for SL, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Khadi, the greatest symbol of defiance in India’s freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India’s 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together our freedom. These three 8ft x 5ft string art canvases beautifully captures an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores. Ambient advertisement created by JWT, India for Turtle Khadi, within the category: Fashion.

To help deal with depression in refugee camps Yogobe, an online yoga site, teamed up with a psychology professor from University of Lund to create classes that can relieve symptoms of PTSD and depression that 1/5 refugees suffer from. Experiential advertisement created by Milk, Sweden for Yogobe, within the category: Public Interest, NGO.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

GoogleHome presents a new built-in technology, that prevents children from hearing any verbal abuse between their parents. By using ANR technology, it automatically detects and isolates the childrens room from any incoming verbal abuse. Film advertisement created by Miami Ad School, Spain for Google, within the category: Electronics, Technology.