Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”. Ambient advertisement created by Fama Volat, Netherlands for Schiphol, within the category: Transport.

For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

Did you know Morocco is ranked number one in the MENA region when it comes to sleep quality? Yet 1 out of 5 Moroccans has sleep issues. Find out how we can make #OurSleepComesFirst. Our Sleep Comes First because it's our priority, but also because Morocco is ranked first in the MENA region in terms of sleep Film advertisement created by Klem, Morocco for IKEA, within the category: House, Garden.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by FCB, Brazil for Brazilian Creative Club, within the category: Professional Services.

Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.

Direct advertisement created by Mercury 360, Romania for The Heart of Children Association, within the category: Public Interest, NGO.

You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.

Digital advertisement created by SMFB, Norway for Freia, within the category: Confectionery, Snacks.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news becomes a two-way communication. You listen to them, but they also listen to you. Digital advertisement created by Miami Ad School, Spain for BBC, within the category: Media.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

Film advertisement created by Redhanded, Australia for Kubota, within the category: Industrial, Agriculture.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.