Nada como ser creativo para reinventar un clásico, presentando a will.i.am - NESCAFÉ® Dolce Gusto® Descubre los 4 pasos para reinventar un clásico:
Paso 1 - Eligiendo los clásicos: https://youtu.be/6FjzsKMGOtk?l....ist=PL6qdwMK_t_2P_2c
Paso 2 - Controlando la presión: https://youtu.be/aiZgZYnl1lc?l....ist=PL6qdwMK_t_2P_2c
Paso 3 - Asegurando la mejor calidad: https://youtu.be/tQRITN8uPI8?l....ist=PL6qdwMK_t_2P_2c
Paso 4 - Creando hits: https://youtu.be/DOvO9GYrOQg?l....ist=PL6qdwMK_t_2P_2c

Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

In their first collaboration, Bos and the Montreal SPCA have created a spot for the Web and TV starring Sultan, a womanizing tomcat who’s a compulsive breeder. The campaign aims to educate people on the importance of sterilizing their pets, especially in Montreal where there's an overpopulation of cats. Film advertisement created by Bos, Canada for ASPCA, within the category: Public Interest, NGO.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.

Digital advertisement created by Denizen, United States for Denizen, within the category: Agency Self-Promo.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Direct advertisement created by Mercury 360, Romania for The Heart of Children Association, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.

On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.

Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.