PayPal Estimator is an online estimation game where users try to guess the exact price of the items sold on PayPal’s international merchant stores like dealextreme, tinydeal.com, lightinthebox.com and make scores to get exciting prizes and discounts. It both in Turkey and the Netherlands. Facebook fans easily joined the game via their accounts, randomly pair off with one of the estimators on the game at that moment. Thousands of players competed at the same time for winning the grand prize. They all tried to estimate the price of variety of products appear on the game screen as close as to the exact price and faster than their opponents to get more scores! Digital advertisement created by MediaSona, Turkey for PayPal, within the category: Finance.

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Sutter Health, within the category: Professional Services.

Animated 3d spot about water purification. Film advertisement created by Svetly Story, Russia for Vodorobot, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Israel for Elite Cow Chocolate, within the category: Confectionery, Snacks.

Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul.

Film advertisement created by Fancy, United States for The Lion's Den, within the category: Retail Services.

Film advertisement created by DDB, France for Tiji, within the category: Media.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Audio advertisement created by Voskhod, Russia for Torex, within the category: House, Garden.

Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with. Content advertisement created by CJ WORX, Thailand for Ambi Pur, within the category: House, Garden.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

Ambient advertisement created by Bleublancrouge, Canada for KLM, within the category: Transport.

Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.