Film advertisement created by McCann, Lithuania for Lacplesis, within the category: Alcoholic Drinks.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.

Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

It's a film for Søren Solkær's upcoming Surface exhibition.

Film advertisement created by Javelin, Ireland for Toyota, within the category: Automotive.

Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Film advertisement created by Auge, Italy for Sammontana, within the category: Food.

Film advertisement created by TBWA, United States for Wheat Thins, within the category: Food.

The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there's no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater. Film advertisement created by LOLA, Spain for Nomad, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Mexico for Camimex, within the category: Industrial, Agriculture.

Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.