Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by Sleek Machine, United States for Century 21, within the category: Professional Services.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size. Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Production Company: 76 ltd. Film advertisement created by TBWA, United Kingdom for Smyths, within the category: Retail Services.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible. Content advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.

Mellanox Technologies created an April Fools' Day campaign to promote Mellanox’s Artificial Intelligence solutions called, "ASAPEACE."

The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future. Film advertisement created by la comunidad, Argentina for Portland International Film Festival, within the category: Recreation, Leisure.

We address the feelings of those who feel like Star Wars! Samsung Turkey needed new ideas on the concept and communication processes of the special bundle, including Galaxy Note 8, Gear S3, exclusive figures and all other products, which was tailor-made for “Star Wars: The Last Jedi” movie. We chose the story of a father and daughter, both Star Wars fans, to meet this need of Samsung. We undertook all launching procedures from the package design and TVC to digital media trailers. In our trailer, we see the story of a girl, who starts to hear sounds from the Star Wars world and go beyond the limits of her imagination, and discovers the real force while trying to figure out where the sound really comes from. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.