One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by DDB, United States for Samsung, within the category: Electronics, Technology.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves. In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack. But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

On Mother’s Day it’s usually dad who buys the gift. Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work. Content advertisement created by MullenLowe Group, South Africa for Bostik, within the category: Industrial, Agriculture.

Digital advertisement created by Republique, Lebanon for Mukhi Sisters, within the category: Personal Accessories.

Digital advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

Film advertisement created by FCB, United States for Meredith's Miracles Colon Cancer Foundation, within the category: Public Interest, NGO.

Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.