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Film advertisement created by Sokolovic Creative, Bosnia and Herzegovina for Coalition of Organisations of Persons with Disability, within the category: Public Interest, NGO.
Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.
Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.
Outdoor advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Professional Services.
Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.
FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.
This festive season, Virgin Media is offering its customers a line-up of must-have prizes, money-can’t-buy experiences and a series of tech giveaways in its latest customer campaign. The campaign, titled ‘Chri23rdmas’ and devised by customer experience agency RAPP, aims to deliver the magic of Christmas day 48 hours early with a whole host of prizes available to win on 23rd December – from VIP box tickets to see Coldplay to an unforgettable trip to Richard Branson’s luxury lodge and an exclusive dining experience curated by Jimmy Garcia. British comedian and star of ‘Man Like Mobeen’, Guz Khan, fronts the gift-giving campaign, reimagining the traditional role of Santa. Integrated advertisement created by Rapp, United Kingdom for Virgin Media, within the categories: Electronics, Technology, Retail Services.
Film advertisement created by Y&R, Peru for Colgate, within the category: Health.
Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.
The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created. Digital advertisement created by BBDO, United States for goodnessknows, within the category: Confectionery, Snacks.
One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.
Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.
Digital advertisement created by BMB, United Kingdom for Space Raiders, within the category: Confectionery, Snacks.
Film advertisement created by DDB, United States for Samsung, within the category: Electronics, Technology.
Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.
Creative Director Doug Finello Associate Creative Director Mark Naparstek Film advertisement created by R&R Partners, United States for LVCVA, within the category: Transport.
Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.
A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.