Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself! Film advertisement created by Hungry and Foolish, France for Orpi, within the category: Professional Services.

We used the new Instagram questions feature to ask some painful questions. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by John St, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

To see behind the curtain: https://youtu.be/m3Gtw8wUf60 Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Sound design / additional music composition / audio post: Bertus Pelser, Michiel Mullink / Amp.Amsterdam Project management: Maurice Paans / Amp.Amsterdam

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by Plasenta, Turkey for Doğadan, within the category: Health.

Ambient advertisement created by BBDO, United States for Off the Street Club, within the category: Public Interest, NGO.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Digital advertisement created by Denizen, United States for Denizen, within the category: Agency Self-Promo.

Advertising Agency: Saatchi & Saatchi, New York, USA Film advertisement created by Saatchi & Saatchi, United States for Evolve, within the category: Public Interest, NGO.

Film advertisement created by Wilton, Georgia for National Parks of Georgia, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.