When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Film advertisement created by FCB, United States for Levi's, within the categories: Fashion, Public Interest, NGO.

Introducing the art and science behind the perfect espresso, Breville reveal The Naked Espresso. Showcasing the commercial features and premium specifications of the BES900, Breville present the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. Ambient advertisement created by Reborn, Australia for Breville, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

The idea is to show How the client service of LG can be active even in the worst situation. the story telling is based on "Once upon a time" in a local language. this is the first animation work of LG in Africa. Arabic rhymes were used to impact the animation and deliver the claim as simply as possible. Digital advertisement created by ALL-IN, Algeria for LG, within the category: Electronics, Technology.

The new Actros is Mercedes-Benz's most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it. Ambient advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

IR magazine will never have as huge advertising space as political parties do. But we want as many voters as possible to know the information politicians are never going to put on their posters – their true deeds, unfulfilled promises, unadvertised connections. So together with the Latvian startup, Overly we created an augmented reality app that enables anyone to hack political ads and see the whole picture.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

Outdoor advertisement created by DDB, Spain for No Somos Delito, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for SNCF, within the category: Transport.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

From childhood games, to snowy ski slopes and convivial dancefloors, viewers are drawn into the warm embrace of the Holiday season. Families sit down to exchange gifts, while friends gather to toast the night’s festivities -- a reminder of the spirit of the season of giving and togetherness. Amidst “Holiday House’s” enchanting scenes, Louis Vuitton’s savoir-faire and latest creations shine.

Xwerx hired Thinkmodo to create a viral marketing campaign that would generate press & media buzz for xtendplay. Thinkmodo staged a nude gaming event in new york city to start a new (fake) trend that would quickly become a global news story. Film advertisement created by Thinkmodo, United States for Xtendplay, within the category: Gaming.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.