Micky Coyne and Pete Harvey, two independent creatives, partnered with Hyperloop Transportation Technologies to announce plans for a Hyperloop link between Cleveland and Chicago with a bold new brand film that declares the term “Rust Belt” dead. Billionaires like Elon Musk and Richard Branson have made waves recently by hinting at development of the space-age capsules that fly humans in pneumatic-style tubes at 700 miles an hour around the earth, but it’s Hyperloop Transportation Technologies, the company that launched the movement, that first announced a partnership with Cleveland and Chicago to survey development of what would be America’s first Hyperloop track. And in beating Musk and Branson to the task, they’ve capped it off with a stake-in-the-ground brand film. Titled “Here Lies,” the eulogy evokes the glory days of transportation in the Midwest, then tosses the term Rust Belt aside to make room for the newly-declared “Hyperloop Belt.”

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Millions of tissues are wasted from people watching pornographies. However, These tissues involve cutting down many tress, which aggravates deforestation and Porn Hub is a part of this environmental issue. Porn Hub partnered with Kleenex to present The Wankerchief that can make the earth greener by creating an eco-cycle of masturbation. Digital advertisement created by School of Visual Arts, United States for PornHub, within the category: Media.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Thailand has the world’s 2nd highest rate of bullying, but nobody talks about it. Kleenex tissue stands for soothing care through the toughest times and decided to tell the untold story of Rika Ishige, Thailand’s #1 fighter whose fire to fight is fueled by her traumas as a bully victim. “Tiny Doll” is a short film that chronicles Rika’s life story as she takes the audience through the early days as a small and delicate girl to finding the strength to become an MMA champion. It received 5.8 million views in under 3 weeks and made international headlines, sparking conversations about Thailand’s bullying epidemic and subverting stereotypes of what tiny, gentle women are capable of. #GentleNotWeak Film advertisement created by JWT, Thailand for Kleenex, within the category: House, Garden.

Digital advertisement created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Director Kun Chang and the SPB team have transformed Toronto Raptors' Kyle Lowry into an animated character in this bold 2D Illustrative campaign showcased online, in-store and at the Air Canada Center. Film advertisement created by Anomaly, Canada for Sport Chek, within the category: Retail Services.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by TBWA, Sweden for K-rauta, within the category: Public Interest, NGO.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Film advertisement created by la comunidad, Argentina for ESPN, within the category: Media.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Duracell and Star Wars join forces this holiday season to spread some cheer to Children’s Miracle Network Hospitals in Duracell’s latest spot “How the Rebels Saved Christmas.” Edited by Arcade’s Jeff Ferruzzo, the new spot highlights how the magic of imagination can give true meaning to the holidays. Film advertisement created by Anomaly, United States for Duracell, within the categories: Electronics, Technology, Toys.

Film advertisement created by BÜRO, Turkey for Honda, within the category: Automotive.

Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.