Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Digital advertisement created by Thinkmodo, United States for Carrie, within the category: Media.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

To see behind the curtain: https://youtu.be/m3Gtw8wUf60 Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Sound design / additional music composition / audio post: Bertus Pelser, Michiel Mullink / Amp.Amsterdam Project management: Maurice Paans / Amp.Amsterdam

Film advertisement created by Havas, Belgium for The Reading Foundation, within the category: Public Interest, NGO.

Crosswords are indicated for people with Alzheimer’s disease, since they stimulate the brain. Now this activity will also bring emotional benefits and rewards to the family relationship. In Crossed Memories you can create a customized crossword with the memories of your relative, solve it with him and share happy moments together remembering your stories. Access crossedmemories.com and create yours. Direct advertisement created by Mirum, Brazil for A Recreativa, within the category: Public Interest, NGO.

The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by FCB, United States for LG, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.