Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

Film advertisement created by M&C Saatchi, Germany for European Maccabi Games, within the category: Recreation, Leisure.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it. Athip Vichuchaianan Direct advertisement created by Ogilvy, Thailand for Olfa, within the category: Electronics, Technology.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Health.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

Film advertisement created by Envoy, United States for Alcatel, within the category: Electronics, Technology.

Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

A tattoo that stores, distributes and eternalizes music. Ambient advertisement created by Paim, Brazil for Estudio Gorila, within the category: Professional Services.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.