Interactive museum " Goodbay to the Middle Ages" (иппп.рф/en) telling about sexually transmitted infections became the next episode of the program INVITRO.Healthy Art. The project allows to learn about the history, danger and prevention of STIs in an interactive form. The project was based on one of the most famous triptych Bosch - "Garden of Earthly Delights." Digital advertisement created by Possible, Russia for Invitro, within the category: Health.

Launching a new all-terrain vehicle, BRP started with a teaser campaign that played to the adventure seekers out there. Film advertisement created by Geometry Global, United States for BRP, within the category: Automotive.

Film advertisement created by The Greenroom, Hungary for Poli-Farbe, within the category: House, Garden.

To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant to “talk to Zyrtec.” Playing off the tagline, “Allergy season is only beautiful when you’re prepared,” the spot brings the top seasonal allergies to life in a beautiful animation. Versus used vector based design and 2D and 3D animation to create a Kaleidoscope of allergens including sunflowers, asters, chrysanthemums, daisies and more. The Kaleidoscope then unexpectedly arrives at the Google Home Assistant, tying the whole campaign together. Film advertisement created by Versus, United States for Zyrtec, within the category: Pharmaceutical.

Film advertisement created by 180 Kingsday, Netherlands for Bonprix, within the category: Retail Services.

Film advertisement created by Grenadier, United States for Stanton Optical, within the category: Professional Services.

Among the things that teens share online, one of the most powerful are coming out videos. Videos where they record themselves telling their parents they are different from other teens.That they are gay. We recreated that moment and filmed new coming out videos. But, instead of coming out gay, teens came out mutant, showing their parents their special abilities. A touching and heartwarming moment, just like the real coming out videos. But ours ended with a bleak twist. Sirens approached the home and a tagline introduced teens to The Gifted: What if you were hunted for being yourself? Digital advertisement created by Fox, United States for Marvel, within the category: TV Promos.

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying. Integrated advertisement created by Grey, Colombia for DIRECTV, within the category: Media.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

We all have that idea that wanders around our head. You know, the one that solves that one pet peeve you have? Often, an idea ends up forgotten as there is so much going on in our daily lives. But what if you had the manpower and time to actually bring that idea to life? This is exactly what Startup in 24 hours is for. We gathered a bunch of enthusiastic people to work on equally cool ideas for 24 hours straight.

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

When the news about uniform European tariff plans appeared, not all the clients of Latvian mobile operators were happy about the raising prices. But Zelta Zivtina (ZZ) always stands for those who doesn’t want to overpay. Therefore, ZZ supported the fans of Latvia by creating tariff plans only for Latvia and by opening tourism agency ZZ Tours and exploring tourism destinations similar to the world-famous ones on the interactive map, internet, radio and TV. Even Egypt, Malta, Niagara Falls and others! Integrated advertisement created by Not Perfect, Latvia for Zelta Zivtina, within the category: Electronics, Technology.

The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand. Film advertisement created by Possible, Russia for UAZ, within the category: Automotive.

Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.

Film advertisement created by Plum14, United States for CarGurus, within the category: Automotive.

Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.