Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by FCB, United States for LG, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by Plasenta, Turkey for Doğadan, within the category: Health.

Ambient advertisement created by Voskhod, Russia for SiammSiamm, within the category: Retail Services.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.