Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. Film advertisement created by Lachlan McPherson & Friends, New Zealand for Hallenstein Brothers, within the category: Fashion.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Israel for Cellcom, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for MCAC, within the category: Public Interest, NGO.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Spain for Caser Seguros, within the category: Finance.

The film "Inspired by Nature" highlights that the most technological car of the category manufactured in Brazil is based on the night vision of the owl, the sense of direction of the horse and the 360 ​​degree look of the chameleon to evolve its applications. Production with cuts that blend the country's natural landscape and roads demonstrates that the Jeep Compass is also a vehicle for the fields. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Film advertisement created by SapientRazorfish, United States for Dunkin' Donuts, within the category: Food.

Copywriter: Ron Foth Jr. Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Outdoor advertisement created by MSTF, Portugal for Viarco, within the category: Office Equipment.

Film advertisement created by Grey, Finland for Finnair, within the category: Transport.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.