D.O.P. :Elodie Tahtane Film advertisement created by BDDP, France for Grundig, within the category: Electronics, Technology.

Digital advertisement created by GALE Partners, Canada for GALE Partners, within the category: Agency Self-Promo.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Publicis, within the category: Agency Self-Promo.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Digital advertisement created by DM9Sul, Brazil for O Pão dos Pobres Foundation, within the category: Public Interest, NGO.

Crazy stuff happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Managing Partner Damian Stevens Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Digital advertisement created by VML, Poland for Project:Poland, within the category: Public Interest, NGO.

Film advertisement created by McKinney, United States for Ad Council, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for The Noite, within the category: Media.

Digital advertisement created by Publicis, Brazil for SBT, within the category: Media.

Film advertisement created by GSD&M, United States for Southwest Airlines, within the category: Transport.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Outdoor advertisement created by DDB, Spain for No Somos Delito, within the category: Public Interest, NGO.