Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

Car Accidents are the third cause of death in Iran. Unfortunately, there is no medicine or method to cut this number. The only way to decrease victims of this matter, is to drive safely and follow the driving rules of the place we are currently driving in. Main culprit of driving accident is drivers’ distraction. On the modern era which are living in, mobile phones are inseparable parts of our life. We designed this CSR (Co-operate Social Responsibility) campaign in order to quit using mobile phone when we are driving and to meet this matter, we use kids and their innocence to tell their parents or loved-ones not using their phones in the middle of driving, For they sake. Film advertisement created by Sisarv Marcom Agency, Iran for Arian Motor Pouya, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

The TVC was Film advertisement created by Hasan&Partners, Finland for TV Viihde, within the category: Media.

Film advertisement created by Pereira & O’Dell, United States for Gods of both Worlds, within the category: Recreation, Leisure.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Ambient advertisement created by TDI Group, Russia for The Ministry for Emergency Situations of the Republic of Belarus, within the category: Public Interest, NGO.

Film advertisement created by Core, Ireland for Irish National Lottery, within the category: Gambling.

Film advertisement created by BBH, India for FabHotels, within the category: Hospitality, Tourism.

Film advertisement created by Young & Laramore, United States for American Standard, within the category: Electronics, Technology.

In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora. A documentary film broadcast on TV and Samsung social media tells the story of Kuziora. Film advertisement created by VML, Poland for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Canada for Toronto After Dark Film Festival, within the category: Recreation, Leisure.

A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits' new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras. Digital advertisement created by BBDO, Switzerland for Tibits, within the category: Food.

Digital advertisement created by Strawman, United Kingdom for Bavaria, within the category: Alcoholic Drinks.

The story of young kid, who’s greatest dream is also his biggest nightmare. A story about bullying, talent, friendship and acceptance. Film advertisement created by JWT, Portugal for Vodafone, within the category: Electronics, Technology.

People do stupid things when they are bored. Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Digital advertisement created by Man+Hatchet, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.