Pride is more than a parade or a month. It’s a way of life. As a city committed to forward thinking, inclusion and acceptance, we have Pride in every person - all year round. Come visit. Film advertisement created by PB&, United States for Visit Seattle, within the category: Hospitality, Tourism.

Film advertisement created by DDB, United Kingdom for Volkswagen Commercial Vehicles, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Production Company: CONTROL - Herve Dommange & Jacques-Etienne Stein Director : MARC& ISH Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Thinkmodo, United States for Thinkmodo, within the category: Agency Self-Promo.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Digital advertisement created by Howell at the moon, United States for Leavenworth, within the category: Transport.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

Rooftops as catwalks. Models instead of cats walked along Lisbon’s rooftops to promote FW Fashion Week giving us a unexpected view of the city. Film advertisement created by Y&R, Portugal for ModaLisboa, within the category: Recreation, Leisure.

Digital advertisement created by Buzzman, United Arab Emirates for Durex, within the category: Health.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Film advertisement created by Master, Brazil for Abrinq Foundation, within the category: Public Interest, NGO.

The brown cheese is known as the most typical Norwegian product of all. And perhaps the one thing Norwegians miss the most when travelling abroad. Film advertisement created by TRY, Norway for Tine, within the category: Food.

Film advertisement created by Battery, United States for Netflix, within the category: Media.