Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Film advertisement created by CP+B, United States for 2K Sports, within the category: Media.

Ambient advertisement created by Leo Burnett, South Africa for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Digital advertisement created by McCann, United States for MasterCard, within the category: Finance.

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. Film advertisement created by Heimat, Germany for The Cultural Heirs, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Paraguay for Fundación Saraki, within the category: Public Interest, NGO.

The Maurício de Nassau University - which is part of one of the largest educational groups in Latin America, Grupo Ser Educacional - has developed the social project Praia Sem Barreiras (Beach without Barriers), enabling people with disabilities to have access to leisure on the beach and to the sea bath. The campaign was developed by Agência UM and the film tells the story of the relationship of the human being with the sea, its challenges and discoveries. Content advertisement created by Agência UM, Brazil for Ser Educational, within the category: Education.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

For Crime Victims’ Rights Week (April 8 to 14, 2018) this year, MADD is releasing a new public service announcement highlighting the devastating impact that drunk driving has on its victims. It features an injured victim, Philip Ormston, who was hit by a drunk driver suffering a traumatic brain injury that has left him unable to speak, swallow, walk or talk. MADD is grateful to Dallas-based companies The Marketing Arm and ATK PLN for producing and donating the creative and informative PSA.

Direct advertisement created by Publicis, Ukraine for Society, within the category: Public Interest, NGO.

Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Since the arrival of BURGER KING® in Belgium, restaurants are packed full. And what’s more frustrating than having to wait for ever before ordering your WHOPPER® ? To satisfy all fans who don’t want to have to wait anymore, the brand launches an ambitious service today: WHOPPER EASY ORDER. Thanks to this exclusive service, the King’s fans can order their WHOPPER® from their personal ordering kiosk, comfortably installed in their living room, in their bedroom or even in their bathroom. The only thing they’ll still have to do is to pick up their order from the nearest BURGER KING® restaurant. Initially, fans will be able to win the kiosk. Visit BURGER KING® Belgium’s Facebook page on Friday, 30th March to win your WHOPPER EASY ORDER. Film advertisement created by Buzzman, France for Burger King, within the category: Food.