Teddy Riner, ten-time Judo World Championship, two-time Olympic Gold Medalist is the ambassador for the African Entrepreneur Award. Film advertisement created by Mosaïk, Morocco for BMCE Bank, within the category: Finance.

Film advertisement created by The Richards Group, United States for TGI Fridays, within the category: Food.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.

The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again. We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down. Experiential advertisement created by Ogilvy, Panama for Dairy Queen, within the category: Food.

Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster. A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further Film advertisement created by R/GA, China for Nike, within the category: Fashion.

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Integrated advertisement created by MullenLowe Group, Colombia for El Tiempo, within the category: Media.

Raising awareness of cultural differences at the workplace by asking cultural questions on LinkedIn with professionals to expand cultural competence. Film advertisement created by Fashion Institute of Technology, United States for LinkedIn, within the category: Electronics, Technology.

Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops. Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Digital advertisement created by Miami Ad School, United States for Shakespeare, within the category: Electronics, Technology.

We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. The internet has a lot of pessimistic content. We decided to flip these pessimistic moments online into positive ones. We created 'Drag & Drop', a plugin that customers can download from Sonnet's website. The plugin replaces banner ads on the websites millennials visit most. People can drag and drop anything negative they see - comments, posts and more. The plugin spins negativity into fun content, while also rewarding customers with a discount on Sonnet's insurance. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.