Film advertisement created by Pereira & O’Dell, United States for Scrabble, within the category: Gaming.

They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone's. Digital advertisement created by Underground, Argentina for Underground Creative School, within the category: Education.

Film advertisement created by BSSP, United States for ESPN, within the category: Sports.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

Film advertisement created by McCann, Peru for Entel, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for British Coast Guard, within the category: Public Interest, NGO.

Old spice man spoof. Reference: http://adsoftheworld.com/media/tv/old_spice_questions http://adsoftheworld.com/media/print/old_spice_the_man_your_man_could_...

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.” Digital advertisement created by Propeg, Brazil for Hematology Institute of Bahia, within the category: Public Interest, NGO.

Film advertisement created by mcnteam, Spain for Subway, within the category: Food.

Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.

Film advertisement created by JWT, United Kingdom for Girlguiding, within the category: Public Interest, NGO.

The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. It presents hate on the web as a humiliating and destroying power that leaves visible and lasting marks in a real life. Internet hate is just a verbal violence, so – think it over before you are going to insult anybody. Jaroslav Kuzniar, the face of the campaign, is the most hated Polish journalist. Digital advertisement created by DDB, Poland for Stop Hating, within the category: Public Interest, NGO.

Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.

Ambient advertisement created by Boliche, Chile for Liberty Insurance, within the category: Finance.

Content advertisement created by North, United States for Colombia, within the category: Fashion.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Film advertisement created by DDB, United States for Peloton, within the categories: Health, House, Garden, Sports.

Film advertisement created by Young & Laramore, United States for Pet Supplies Plus, within the category: Pets.

The films demonstrate what our online behaviour looks like in the real world, and how dangerous it can be. Film advertisement created by M&C Saatchi, United Kingdom for Royal Mail, within the category: Professional Services.