Dolby Atmos provides a truly immersive high-tech experience by allowing sounds to be moved or placed anywhere in the movie theatre – the perfect scenario for letting moviegoers hear and feel the raw power of the Lexus LC 500. When audiences hear the vehicle perform a donut, they feel they are in the center of the track with the LC racing around them at full-speed just a few feet away. Audio advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Content advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Integrated advertisement created by Colossus, United States for athenahealth, within the category: Health.

Opening on a lone male figure, Ben Shirinian’s two-minute film pulls its viewer into the world of dancer Guillaume Côté as he loses himself to his movement in an undefined, mysterious space. Combining live action with subtle visual effects, Lost in Motion encapsulates the precision and technique of the dance to beautiful effect, exposing the strength and athleticism behind it.

For its 40th anniversary, Speedy is offering a complete advertising review with its historical agency LES GROS MOTS by producing a real short film directed by Olivier Marchal. 5'25 '' warranties without advertising in for an unidentified advertising object. Film advertisement created by Les Gros Mots, France for Speedy, within the category: Professional Services.

Film advertisement created by WCRS, United Kingdom for Notonthehighstreet.com, within the category: Retail Services.

Film advertisement created by Hometown, United Kingdom for 888poker, within the category: Gaming.

Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

Film advertisement created by BMF, Australia for TEDx, within the category: Education.

The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue. Film advertisement created by SEK, Finland for Karl Fazer, within the category: Confectionery, Snacks.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail. Leaders of the beloved QSR chain—founded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it! A&W is launching the 3/9 Pound Burger with a dramatic reenactment of the “Eureka!” moment that led to this possibly Nobel Prize-winning revelation about burger math. Cornett’s video features A&W mascot/math prodigy Rooty the Great Root Bear solving the unsolvable equation. In addition (math pun), a number of creative assets like window clings, table tents, branded memes and GIFs were created for the promotion. Integrated advertisement created by Team Cornett, United States for A&W, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by 360i, United States for Oreo, within the category: Confectionery, Snacks.

Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.