Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Integrated advertisement created by envision, Denmark for Hummel, within the category: Fashion.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

Film advertisement created by Sid Lee, France for Ubisoft, within the category: Gaming.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.

Alcindo – a 43 year old Cape Verdean construction worker who had the brilliant idea of turning the rubbish he saw washing up on the sands of the Sal Island, into the most beautiful gym you’ll ever see. Film advertisement created by Garage, Portugal for Tud Dret, within the category: Public Interest, NGO.

Parc Broekhuizen is a no-nonsense concept offering a visual and culinary journey of discovery taking place in the grounds of an authentic country estate. The estate has had various functions and residents over the years, including once being home to wealthy merchant Cornelis Jan van Nellesteyn, who died there in 1832. Parc Broekhuizen is where it all comes together: an inspirational setting, a beautiful history and, above all, a remarkable culinary experience – coordinated by top chef Marco Westmaas – for all who hunger for high-quality innovative cuisine. The estate offers two restaurants, a hotel, room for corporate events and is, undoubtedly, the perfect setting for a better brand of party. Strategic and creative agency Fitzroy was asked to think about the positioning, identity and translation of all necessary elements to make Parc Broekhuizen a success. The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical. The estate houses five impressive works of art painted by Willem Joseph Laguy in the 1780s. These paintings, which depict Voltaire’s tragedies, now form the basis for all Parc Broekhuizen communication. A number of leading figures from the aforementioned artworks now play leading roles in Parc Broekhuizen’s communication. They find themselves placed in a new setting and have been given a social upgrade with a dose of online humour. These new “pieces of art” can be found throughout the estate including on menus, beermats, memo pads, as gifs, but also as part of the buildings’ interiors (designed by interior architect Judith van Mourik). Canandian gif-artist James Kerr was invited by Fitzroy to help with the creation of these hysterical situations. Parc Broekhuizen’s communication has also inspired the creation of its very own font. Design advertisement created by Fitzroy, Netherlands for Parc Broekhuizen, within the category: Hospitality, Tourism.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Experiential advertisement created by Havas, Netherlands for Dutch Diabetes Foundation, within the category: Health.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate. Digital advertisement created by Havas, Canada for Aric Guite Photography, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.

Film advertisement created by Graphene, Chile for Latam, within the category: Transport.