Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

Film advertisement created by Sid Lee, France for Ubisoft, within the category: Gaming.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

Film advertisement created by Alfred, Canada for iÖGO, within the category: Food.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.

Alcindo – a 43 year old Cape Verdean construction worker who had the brilliant idea of turning the rubbish he saw washing up on the sands of the Sal Island, into the most beautiful gym you’ll ever see. Film advertisement created by Garage, Portugal for Tud Dret, within the category: Public Interest, NGO.

Parc Broekhuizen is a no-nonsense concept offering a visual and culinary journey of discovery taking place in the grounds of an authentic country estate. The estate has had various functions and residents over the years, including once being home to wealthy merchant Cornelis Jan van Nellesteyn, who died there in 1832. Parc Broekhuizen is where it all comes together: an inspirational setting, a beautiful history and, above all, a remarkable culinary experience – coordinated by top chef Marco Westmaas – for all who hunger for high-quality innovative cuisine. The estate offers two restaurants, a hotel, room for corporate events and is, undoubtedly, the perfect setting for a better brand of party. Strategic and creative agency Fitzroy was asked to think about the positioning, identity and translation of all necessary elements to make Parc Broekhuizen a success. The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical. The estate houses five impressive works of art painted by Willem Joseph Laguy in the 1780s. These paintings, which depict Voltaire’s tragedies, now form the basis for all Parc Broekhuizen communication. A number of leading figures from the aforementioned artworks now play leading roles in Parc Broekhuizen’s communication. They find themselves placed in a new setting and have been given a social upgrade with a dose of online humour. These new “pieces of art” can be found throughout the estate including on menus, beermats, memo pads, as gifs, but also as part of the buildings’ interiors (designed by interior architect Judith van Mourik). Canandian gif-artist James Kerr was invited by Fitzroy to help with the creation of these hysterical situations. Parc Broekhuizen’s communication has also inspired the creation of its very own font. Design advertisement created by Fitzroy, Netherlands for Parc Broekhuizen, within the category: Hospitality, Tourism.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Experiential advertisement created by Havas, Netherlands for Dutch Diabetes Foundation, within the category: Health.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate. Digital advertisement created by Havas, Canada for Aric Guite Photography, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

Film advertisement created by Salve, Brazil for Natura, within the category: Beauty.

Film advertisement created by Graphene, Chile for Latam, within the category: Transport.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

The Norwegian government have decided to shoot and kill 47 of it´s remaining 68 wolves. This video was made as part of a WWF campaign to halt or stop this process. Film advertisement created by Something Good, Norway for WWF, within the category: Public Interest, NGO.

Film advertisement created by DiMassimo Goldstein, United States for HomeServe, within the category: Finance.

Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.