Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

Film advertisement created by Young & Laramore, United States for Trane, within the category: Electronics, Technology.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for NZ Transport Agency, within the category: Transport.

Outdoor advertisement created by JWT, Argentina for Revista Mercado, within the category: Media.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

When the dialogue between neighbours is broken, the notary can get involved and act as a mediator. Film advertisement created by Le Vestiaire, France for Chambre des Notaires de la Gironde, within the category: Public Interest, NGO.

Ambient advertisement created by Cossette, Canada for Tourism Quebec, within the category: Transport.

Digital advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS. Film advertisement created by VML, United States for Panama, within the category: Hospitality, Tourism.

El Pollo Loco has an exciting new approach to their holiday advertising. Their ongoing brand transformation comes to life with a 60-second spot showcasing the company’s value of inclusiveness and furthering their mission to feed the love that makes us all feel like family. Something unique about the TV spot is that it is brand-focused, values-forward and does not mention specific promotions or deals, which is a first for the company. Film advertisement created by Vitro, United States for El Pollo Loco, within the category: Food.

Film advertisement created by Hub, United States for Oakland A's, within the category: Recreation, Leisure.

Ambient advertisement created by FREE, Brazil for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by Ekstasy, United Kingdom for Echo by LloydsPharmacy, within the categories: Health, Professional Services.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

Film advertisement created by STIR, United States for Cousins Subs, within the category: Food.