Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain. Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain. Results: Budget – close to 0. The number of calls Taxi PIATNITSA in the rain increased by 30%. Digital advertisement created by AIDA, Belarus for Taxi Piatnitsa, within the category: Transport.

Film advertisement created by GSD&M, United States for Southwest Airlines, within the category: Transport.

Some things should never be for sale, but every year over 1.2 million children are sold into slavery. Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Experiential advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Film advertisement created by Toy, France for BIC, within the category: Office Equipment.

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

Film advertisement created by BBDO, United States for Theirworld, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, Argentina for ESPN, within the category: Media.

The new #MissionMixtape giveaway is a fan journey to claim one of 1,000 exclusive mixtapes inspired by the superhero’s “Awesome Mix” tapes and the classic nostalgia DQ franchises are known for. Fans can claim mixtapes at MissionMixtape.com for an auditory expedition through sound, soft serve and beyond. Each cassette tape has a unique quest that ends with a secret code that you can use online to redeem prizes from Dairy Queen gift cards to signed movie posters. The Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool. Integrated advertisement created by Barkley, United States for Dairy Queen, within the category: Food.

Film advertisement created by DDB, France for Pilot, within the category: Office Equipment.

Film advertisement created by Publicis, Italy for Diesel, within the categories: Fashion, Non-Alcoholic Drinks.

8 months after Hurricane Maria, Puerto Ricans are still using blue tarps as temporary rooftops. These blue tarps are even visible from Google Maps' satellite view. To restore Puerto Rican homes Google Maps will turn into a donation platform for hurricane victims. Donors will select a home they want to help, choose a chosen sum, and receive updates as homes are rebuilt. Once all homes are repaired Google will update their satellite view of Puerto Rico. Digital advertisement created by Miami Ad School, United States for Google, within the category: Electronics, Technology.

When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving champion, then the inspiration to do something amazing and breathtaking isn’t lacking. Jana natural mineral water launched a new campaign Deep above all, that functionally and aspirationally delivered a message rooted in undisputed brand truth – DEPTH. Goran Čolak, one of the best free divers in the world literally connected the two sides of depth – real one and metaphorical one; one that is within all of us. His one of a kind, breathtaking example continued to live on social media. Seen through his eyes, a unique Instagram profile was created – The deepest instagram profile ever. Consisted of 160 rows of photography, a single visual, representing a 800 meters deep dive gave people a somehow peacefull, yet so interesting place... A grid to visit. Filled with facts about diving and sea depths, but also delivering key messages form the campaign about depths connected to Jana water... And ourselves... The profile once again established that Jana is…DEEP ABOVE ALL. Digital advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Mekanism, United States for Ben & Jerry's, within the category: Food.