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Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.
Export Development Canada (EDC) helps businesses take on the world, playing a critical role in Canadian economic development. From the onset of the COVID-19 crisis, EDC has been working alongside federal partners, including BDC and other Canadian financial institutions, to provide support to both exporting and non-exporting companies. Many of the companies EDC helped had to pivot hard and transform their businesses in response to COVID-19. Now, these businesses are using that experience to grow. A new campaign from EDC and McCann Montreal showcases their success. “If the past year has taught us anything, it’s that despite challenges, Canadians businesses are resilient.” said Daniel Boisvert, Vice President, Marketing and Digital Channels at Export Development Canada. “This campaign shows us how the shift in the way we do business has not only been why these businesses have survived, but how they’ve been able to grow moving forward.” In July 2020, Export Development Canada and McCann Montreal launched ‘Business as Unusual,’ a campaign born in the face of the pandemic, to celebrate and support the Canadian businesses forced to pivot to keep themselves afloat. Now, a year later, what became a pivot out of necessity has evolved in to how we move business forward. In light of this, EDC set out to inspire Canadian businesses to leave survival mode behind and adjust to our next normal through new market discovery with the launch of ‘The Unusual Way Forward’. The campaign features three stories from EDC customers -- Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics -- showcasing the success they had by embracing new opportunities this last year. Knowing that many Canadian CEOs are confident in company growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better. “We’re proud to partner once again with Export Development Canada to spotlight how Canadians, and Canadian businesses, have built back better.” said Michelle Aboud, SVP Managing Director, McCann Montreal. “We hope these stories help to inspire and reenergize the Canadian entrepreneurial spirit.” Film advertisement created by McCann, Canada for Export Development Canada, within the category: Industrial, Agriculture.
Ambient advertisement created by Grey, Argentina for Playboy, within the category: Media.
Ambient advertisement created by FCB, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.
The global pandemic has changed the world - forever. And some regions are a long way from seeing the end of the threat. The fact is that we can only come out of the pandemic stronger through supporting each other, and by giving more than we take. Nordgreen is supporting the World Health Organization’s COVID-19 Solidarity Response Fund powered by the WHO Foundation. Nordgreen has made a $15,000 USD donation that supports the COVID 19 Solidarity Response Fund, powered by the WHO Foundation in fighting the COVID-19 pandemic in corners of the world where help is desperately needed in the present moment. All the funds will come directly from Nordgreen's Giving Back Programme, and all funds received beyond that amount will be donated to the same mission in the period between June 3 - July 15. We live in times of immense contrast. Some countries are emerging from the COVID-19 crisis to a considerable extent, and are able to reflect upon the whole rollercoaster of turmoils and emotions experienced globally throughout the past year and a half. Yet, others are still in the midst of it, and are in desperate need of help in order to prevail. We hope that Never Stop Giving will fuel a desire to help those in need in parts of the world where the pandemic is still prevalent.
Digital advertisement created by McCann, Portugal for Zurich, within the category: Finance.
Film advertisement created by Ogilvy, Australia for Holden, within the category: Automotive.
Film advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.
Direct advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.
Electronic Engineering & Physical Computing: Alejandro Kruchowski Ambient advertisement created by +Castro Innovation, Argentina for Quilmes, within the category: Alcoholic Drinks.
URL: http://www.ifwemadeit.com Film advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.
Calvin Klein Jeans introduced “Meet Us”, a campaign highlighting the new ways in which today’s young people think about love, dating, and sex. Through provocative imagery overlaid with sexually charged texting screenshots, Mother New York created a multimedia campaign that shares intimate details, inspired by reallife stories from real young people around the world.True to today’s form of seeking connections, the campaign will be integrated within dating social app Tinder, as one of the first brands permitted to advertise within the app. Running across 27 markets around the world, “Meet Us” will be featured on nontraditional outdoor media, such as largeformat static LED screens and street furniture in key global cities like Bangkok and Sao Paulo. One of the main campaign images, a same sex embrace, will debut on the brand’s signature billboard on Houston Street in Soho on August 3rd. Outdoor advertisement created by Mother, United States for Calvin Klein, within the category: Fashion.
Ambient advertisement created by Voskhod, Russia for SiammSiamm, within the category: Retail Services.
What if New York mayor Rudy Giuliani was on twitter September 11th 2001? Additional credits: Web Producer: Benjamin Aker Digital advertisement created by FRANK., Norway for FRANK., within the category: Agency Self-Promo.
Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.
The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you. Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.
Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.