@mellowmushroom follows @acplyler

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So they told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes. Digital advertisement created by Fitzgerald+CO, United States for Mellow Mushroom Pizza Bakers, within the category: Food.