Film advertisement created by ESPM, Brazil for AVIVA, within the category: Finance.

Background The pandemic has left a lot of Filipinos feeling stuck and unproductive. They also felt a general loss of control. The internet, though essential, was seen as nothing more than an escape - a means to endlessly scroll through social media or consume passive content. Brand Role Globe Telecommunications not only offers high-speed and reliable Wifi and data plans. It also offers various services, devices, and technology that help its consumers in various ways. The brand wanted to help Filipinos take back control and realize the power to reinvent themselves and their worlds was literally in the palm of their hands. Idea Globe launched the Reinvent Your World campaign with a pop group that proved to the world that reinvention can lead to opportunities you never thought possible - BlackPink. They starred in a music video that not only sang about reinventing one’s world but showed how technology could help one do so. Film advertisement created by Publicis Groupe, Philippines for Globe, within the category: Electronics, Technology.

In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share). Digital advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. https://bolosantiblock.com.br Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

Pal's Big Chicken fills you up but never weighs you down. Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. https://www.facebook.com/ToysRUsCanada/app_1432537346995099 Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Pet Valu and The Don’t You Want Me project share stories of members of the LGBTQ2S+ community about how their rescue dogs transformed their lives. Film advertisement created by Arrivals + Departures, Canada for Pet Valu, within the category: Pets.

Kendrick Lamar - who is nominated for 11 Grammy awards and is set to perform on stage at the Grammys on February 15th - returns to his hometown of Compton, CA, where some of the city's residents band together for a poignant rendition of his hit song, "Alright." Account Directors: Pamela Lloyd, Mike Peditto Account Executives: Ashley Pratt, Caroline Hanley Director of Production: Brian O'Rourke Executive Producer: Anh-Thu Le Producer: Micah Kawaguchi-Ailetcher Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Lisa Lipman Director of Digital Strategy + Social Media: Rohit Thawani Assistant Editors: Clark Rives, Kelly Henson Telecine: Apache Executive Producer: LaRue Anderson Flame Assistant: Jorge Tanaka Sound design / mix: Beacon Street Studios Digital advertisement created by TBWA, United States for Grammy, within the category: Professional Services.

Remind the Chinese September 21 is the peace day of the world. Outdoor advertisement created by Shineworks, China for Peace One Day, within the category: Public Interest, NGO.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.

We held an LGBTQ protest in a place it could never be held: at the Kremlin Palace, in Moscow. Digital advertisement created by DDB, Brazil for Ssex Bbox, within the category: Public Interest, NGO.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

The campaign is fueled by a simple idea: cats and laundry are a purrfect match. While it is no surprise that cats are flooding the internet – running circles around other furry friends – there’s just something about fresh laundry that felines can’t resist. Seizing on pop culture’s love of cats, Persil unveils a loveable mockumentary created by TBWA\Chiat\Day, a Henkel global partner, starring curious kittens and sophisti-cats. Kicking off the #Purrsil campaign, the video imagines that Persil ProClean could be the premium detergent choice of cats, the connoisseurs of clean. At the same time, the video introduces a call-to-action for consumers to join in Persil’s new charitable initiative to help fellow feline friends. Digital advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Film advertisement created by Karmarama, United Kingdom for Hartley's, within the category: Food.