Film advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Food always finds its way across languages. The reunited grandfathers want to make biryani and reach a hurdle when they don't know what an ingredient's local name is, but with a little help from Google Search, they manage.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Airports are crowded with people from different backgrounds. This Christmas, we brought them together with Connecting Seats. Two seats that translate every language in real time, so people with different cultures, world views and languages can understand each other. Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Ambient advertisement created by Drap, Croatia for Nescafe, within the category: Non-Alcoholic Drinks.

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: Professional Services.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home. With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS. Film advertisement created by CHE Proximity, Australia for Lego, within the category: Toys.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.