Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

The campaign is fueled by a simple idea: cats and laundry are a purrfect match. While it is no surprise that cats are flooding the internet – running circles around other furry friends – there’s just something about fresh laundry that felines can’t resist. Seizing on pop culture’s love of cats, Persil unveils a loveable mockumentary created by TBWA\Chiat\Day, a Henkel global partner, starring curious kittens and sophisti-cats. Kicking off the #Purrsil campaign, the video imagines that Persil ProClean could be the premium detergent choice of cats, the connoisseurs of clean. At the same time, the video introduces a call-to-action for consumers to join in Persil’s new charitable initiative to help fellow feline friends. Digital advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Film advertisement created by Karmarama, United Kingdom for Hartley's, within the category: Food.

Film advertisement created by Tight Shirt, United States for Under Armour, within the category: Fashion.

Digital advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Digital advertisement created by Naked, United Kingdom for Shots Awards, within the category: Professional Services.

Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.

Everything begins at that magical moment when you open a KEAN juice. Don’t hold back. Let the juicy swing music and the WOW feelings carry you away. Film advertisement created by Ogilvy, Cyprus for KEAN, within the category: Non-Alcoholic Drinks.

The story behind the beginning of Tiff's Treats, a rapidly-expanding cookie delivery service from Austin, Texas. Content advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Content advertisement created by DDB, Singapore for Ministry of Culture, within the category: Public Interest, NGO.

Digital advertisement created by ADtomic, Denmark for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by Bartle Bogle Hegarty, United States for Barbie, within the category: Toys.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Digital advertisement created by Edge-Asia, Thailand for LG, within the category: Electronics, Technology.

Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it. To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park. The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination. It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day. Digital advertisement created by NEXT-DC, Bulgaria for Canon, within the category: Electronics, Technology.

Film advertisement created by ChannelUp, Netherlands for Frisian Flag, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.