With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017). Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Harry Rosen has been tailoring men’s suits since 1954. And now the brand is making a slight alteration to its name. This Monday morning, people across Canada woke up to a peculiar site. After 67 years, Canada’s iconic luxury menswear retailer, Harry Rosen, had suddenly changed their name to ‘Hairy Rosen’. The signage on their flagship store in Downtown Toronto had been changed, as well as on their website, all social channels, and even employee email signatures. Canadians took to social media to express their confusion and to notify Harry Rosen that their signage has been misspelt. The sudden name change is part of the menswear retailer’s launch of premium men’s grooming products. Following up the temporary name change is a content series entitled ‘Different Strokes,’ that aims to change the conversation around men’s grooming. The series features six men from different cultural and professional backgrounds discussing a topic that men don’t often talk about: their personal grooming routine. The series features men who are role models on the public stage and in their communities, including Justin Bieber and Ariana Grande guitarist Dan Kanter, TV host Joey Salmingo, and Indigenous educator Michael Solomon, among others. Each story reveals the different ways men groom: from the empowerment that comes with deciding to shave your head to the cultural significance of long hair for First Nations men. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the categories: Beauty, Fashion, Retail Services.

Direct advertisement created by Y&R, United States for Popclik, within the category: Electronics, Technology.

Film advertisement created by Fred & Farid, Algeria for Amor Benamor, within the category: Food.

Digital advertisement created by Intohimotoimisto Cassius, Finland for Finland-Sweden Athletics International, within the category: Recreation, Leisure.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Los Bastardos, Belgium for Vindeenlief.be, within the category: Professional Services.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Did you know that your money is powerful enough to do wonders in the society? Wondering how? When you choose to bank with us, you do much more than just earning rewarding interests. Equitas Small Finance Bank is an active member of the communities where we live and work, and a strong philanthropic partner enabling individuals, families businesses and entire communities in their financial aspirations with seamless banking services. We take the responsibility to be good neighbor's, and are committed to our legacy of giving back to our communities. With us, your money gets the ability to positively influence the economic well-being for deserving economic segments within our communities. Making a positive impact in the society is as simple as banking with us! With Equitas, your money becomes a force for the good. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.

Film advertisement created by Bleublancrouge, Canada for Star Wars Identities, within the category: Professional Services.

Ambient advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.

Film advertisement created by David, Brazil for Powerade, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for Lowe's, within the category: Retail Services.

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by DDB, Mexico for Filter Magazine, within the category: Media.