Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.

Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Sling TV, within the category: Electronics, Technology.

Digital advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

45 is the new 50 when it comes to colorectal cancer. As America emerges from the COVID-19 crisis, the country faces a health tsunami as people start to catch up on their health and a new campaign from the CDC and Ogilvy DC, “Bums and the Bees,” aims to put Colorectal Cancer screenings at the top of Gen X's health “to-do” list. Even prior to the pandemic, screening rates were lowest among Generation X as compared to the older Boomer generation, where approximately only 21% of Gen-Xers ages 45-49 are up to date with CRC screening according to the American Cancer Society. It’s projected that cases of Colorectal Cancer, a deadly but easy-to-prevent cancer, may increase 90% by 2030. Film advertisement created by Ogilvy, United States for CDC, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for War On Screen, within the category: Recreation, Leisure.

Digital advertisement created by Red Pepper, Russia for City Without Drugs Foundation, within the category: Public Interest, NGO.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch. Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event. Solution: The Crunchometer - a machine that invited people to really sample the product. Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, we had to put an end to our action in this country. With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report. Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians: actions which in fine deprived population in need of vital help and resources. On the platform, a spectacular installation for a tragic story: an Action against Hunger humanitarian, shot in the head. Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need. White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama. Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard. Outdoor advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Every year in March there is a cancer awareness program in Iceland aimed at men called "Mottumars", similar to the "Movember" month. This year a stellar cast of Icelandic actors dance their asses off to promote colon cancer awareness. Film advertisement created by Brandenburg, Iceland for Mottumars, within the category: Public Interest, NGO.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

As we follow our couple on their final stop of the evening—after a very busy Christmas Day together visiting family, they find themselves finally having a moment alone as they walk down the street, it is then when he gives her his gift. Whilst this scene is rolling, we cut multiple times to past scenes leading up to this point. Simultaneously throughout the scenes, a monologue speech is playing – the protagonist citing all the things he loves about his partner. We follow him as secretly attempts to learn to the one thing she loves most... He learns to dance. We also use these cut scenes to show their love, with little indications of their relationship and history. We then begin to understand his caring motives as we learn about his partner’s history and relationship with dance. He is learning so that he can re-ignite her passion and enjoyment for something she feels she no longer has time for. Ultimately, his gift is to show how well he knows her and much she means to him. In a time when we feel pressure to buy everything, our protagonist has chosen to take their time and create something of more worth — to valuing; craft and care over an easier, but ultimately empty, gesture. His gift is not just a panicked soulless purchase—his time is a metaphor for the careful production, care and dedication that Dents have held since the beginning. The film features, albeit subtly—the Dents brand (gloves, hats, scarfs et al) without following the status-quo of a brash and ugly selling pitch of products. Beautifully shot scenes coupled with the composed score, create an engaging and emotional storyline—capturing a ‘Dents couple’, their relationship, values and the quintessential British Christmas experience. Making the film is relatable to real life. However; with a generous sprinkling of magic; helping capture the nostalgic, romantic feeling that surrounds us at Christmas time. The aim of the film is to connect and to cause conversation; creating a dialogue with customers old and new. We want to talk about and celebrate the effort of giving gifts that require a little more thought — and choosing quality over quantity. Film advertisement created by Supreme DBA, United Kingdom for Dents, within the category: Fashion.