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Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

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Advertising agency barrettSF has created a multimedia marketing campaign starring WWE® Superstar “Rowdy” Ronda Rousey® to launch the latest installment in the WWE 2K video game franchise. WWE® 2K19 releases October 9 for the PlayStation®4 computer entertainment system and the Xbox One family of devices, including the Xbox One X and Windows PC. Consumers who pre-order the game at participating retailers will receive Early Access to a playable Rousey character and additional in-game bonuses beginning October 5. In the 1:15 ad, Ronda Rousey walks into a locker room and hangs the iconic leather jacket of her idol and namesake, WWE Hall of Famer “Rowdy” Roddy Piper. As she stares at the jacket, she begins to recall a conversation she and Piper had several years earlier. “The only thing I want for you is for you to be as successful as you want to be and as happy as you possibly can,” Piper says. “You’re going to give so many people hope.” The voiceover was taken from a 2015 Piper’s Pit podcast conducted shortly before Piper’s untimely death later that year. In the audio clip, Piper explains to Rousey why he was passing the torch of the “Rowdy” name to her. As Piper delivers his words of encouragement, an intense-looking Rousey dons the jacket and walks off, ready to face her opponent in the ring. A super then announces that viewers who pre-order WWE 2K19 can “play as Ronda Rousey.” The jacket was given to Rousey by the Piper family prior to her WWE debut earlier this year, and they continue supporting her as she embarks on her new career. “Roddy saw the potential in Ronda and knew she would continue to inspire! Her grit and determination shine in the WWE 2K19 trailer,” said Kitty Toombs, widow of the late WWE Hall of Famer. The ad broke on WWE’s Monday Night Raw telecast earlier this week and will air nationally on WWE programming, along with social platforms such as Facebook, Instagram and Twitter. The ad will also run as pre-roll video on WWE and through placements on Google’s True View ad platform. A second WWE 2K19 ad, which debuted in June, starred former WWE Champion Rey Mysterio®. Both spots are pieces of the global “Never Say Never” marketing campaign for the video game, with final elements currently scheduled to launch this Fall. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

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Film advertisement created by BBDO, United States for Claritin, within the category: Pharmaceutical.

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Digital advertisement created by Friendship, Belgium for Mlab, within the category: Professional Services.

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Film advertisement created by The Community, United States for PETA, within the category: Public Interest, NGO.

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Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.

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If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

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Film advertisement created by TBWA, France for U Supermarket, within the category: Retail Services.

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Content advertisement created by Jung von Matt, Switzerland for Blick, within the category: Media.

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Digital advertisement created by Lowe, Philippines for 7-Eleven, within the category: Non-Alcoholic Drinks.

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Content advertisement created by The Royals, Australia for Mercedes, within the category: Automotive.

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It's time to escape your video meeting nightmare. Film advertisement created by Lucky Generals, United Kingdom for Whereby, within the category: Electronics, Technology.

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Ambient advertisement created by Porter Novelli, United States for McDonald's, within the category: Food.

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To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air. Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.

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Meet Naomang: tailor by day, chef by night. Through Chinese director Luo Jian's cinematograhic mastery, discover Naomang's midnight canteen, where he experiments blending flavors and spices as an outlet of creative expression after his 9-to-5 day job. Watch as Luo Jian uses visual storytelling to craft a beautiful and thought-provoking portrait of a man who lives audaciously by night.

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Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Transport.

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In the Newport Beach Film Festival trailer, “Play: The Power of Ideas," we see two divorcees completely lost in their own pattern of conflict as their little boy retreats to his toys. A jarring series of events quickly unfold in the outside world -- all seemingly triggered by the boy's imagination. "Play: The Power of Ideas" will open the festival and screen before each of the 350 films on this year’s program. Digital advertisement created by Garage Team Mazda, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

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Over 25 million birds fatally collide with windows in Canada each year. This staggering statistic was delivered nationwide today with the release of Canadian non-profit FLAP CANADA’s public service announcement, “Birdie”. Raising awareness of the problem posed a creative challenge: how do you present the often gruesome reality of the birds’ fate without turning off audiences? Adam William Wilson, who wrote and directed the spot for FLAP, came up with a surprising take. Wilson, best known for his work as a commercial production designer, uses a badminton game as a trojan horse to deliver the message. The 60-second PSA presents itself as a sports film about badminton, before shifting its focus towards the badminton “birdies” as they fly through the air. The film uses slow-motion footage of the birdies as they smash off various rackets, culminating with a final “thud” as they slam off a pane of invisible glass, fall to the ground and explode in a puff of feathers.

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Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

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What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.




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