Film advertisement created by Euro RSCG, Switzerland for Zurich Film Festival, within the category: Recreation, Leisure.

Post Production Film advertisement created by The Barbarian Group, United States for IBM, within the category: Electronics, Technology.

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

The Coral Crafters project brings the Update Aquatic to our real-life oceans through a series of Minecraft community-designed underwater sculptures that will serve as the anchors for a new coral reef, which over time will grow and sustain a new marine ecosystem. Six sculptures modeled after characters and Minecraft builds were constructed in an innovative method that accelerates natural coral growth called Biorock. These sculptures were anchored onto the sea floor off the coast of Cozumel, Mexico, in June 2018. These should continue to grow as coral colonies for decades to come. The Minecraft community and content creators, including a classroom of students in Mexico, generated three of the six designs. The first design was voted on by the entire Minecraft community from three designs by video creator LogDotZip and the second was created by video creator StacyPlays and her community. Students from a school in Mexico, where the structures will live and grow coral, generated the third design guided by Mexico-based video creator Rabahrex. Four of these students attended the final installation of their design, which will help populate the ocean these young people will one day inherit. Digital advertisement created by McCann, United States for Minecraft, within the category: Electronics, Technology.

Digital advertisement created by ais, United Kingdom for Harrison's Fund, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Film advertisement created by SNAP LDN, United Kingdom for Purplebricks, within the category: Professional Services.

Every year we are using more and more stock footage for our clients, so we thought we’d make a tongue-in-cheek film about it.

Film advertisement created by Nail, United States for Summit Natural Gas, within the category: Industrial, Agriculture.

Film advertisement created by Karmarama, United Kingdom for Bombardier, within the category: Alcoholic Drinks.

This is a metaphor of a Man who goes for a cold beer to quench his thirst. Film advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by DPZ&T, Brazil for Renault, within the category: Automotive.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Carpets get dirty. Rug Doctor gets ‘em clean. We’ve gotten pretty good at telling that story. But for their new campaign, our client challenged us to educate people on exactly how filthy their carpets, rugs, and soft surfaces are while showing Rug Doctor’s superior technology as the only way to thoroughly clean them. So we created the “Institute of Clean” campaign, inspired by Rug Doctor’s R&D lab in Fenton, Missouri—where the boundaries of cleaning technology are pushed daily. Our spokesman, the DOC (aka Doctor of Clean), takes a not-so-serious approach to explaining Rug Doctor’s serious obsession with cleaning. With original music from Luminous Sound, the fully integrated campaign includes TV, Radio, Digital/Social and In-Store materials. Film advertisement created by Loomis, United States for Rug Doctor, within the category: House, Garden.

Film advertisement created by VIA, United States for Stonyfield, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. Film advertisement created by Saatchi & Saatchi, United States for AID FOR AIDS / AID FOR LIFE, within the category: Public Interest, NGO.