Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Content advertisement created by JWT, India for Pravesh, within the category: House, Garden.

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music. Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

LiveLab is the commercial arm of Griffith Film School and this was made by a team comprising final year graduates, 2nd and 1st year undergraduates in the Bachelor of Film and Screen Media degree. A young girl saves an old and lonely man’s Christmas when she surprises him with kindness.

Ambient advertisement created by Hurra, Brazil for Ubisoft, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by Red Pepper, Russia for Aistenok, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

In a daring and bold move, Brazilian photographer, Marcos Alberti, acclaimed for last year’s “3 Glasses” project on drinking alcohol in moderation, set out on a new mission to break down the barriers of female sexual well-being in his latest quest, the "O Project." Together with sexual well-being brand, Smile Makers, Alberti presented female sexuality like it's never been done. Alberti captured the facial expressions of more than 20 women before, during, and after their sexual journey, while using personal massagers. The four photos unveil the slow or, in some cases, rapid progression of each woman’s facial changes as she reaches and recovers from orgasm. The headshots are fun and sexy, but tasteful, keeping everything below the waist hidden from view – ­­­­­­­­­­even from the photographer.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Digital advertisement created by Svensson, Sweden for Vianor, within the category: Automotive.

Audio advertisement created by Publicis, Portugal for Vick, within the category: Pharmaceutical.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Digital advertisement created by Serviceplan, China for 999 Cold Remedy, within the category: Pharmaceutical.

Film advertisement created by Taxi 2, Canada for Nabob, within the category: Non-Alcoholic Drinks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Aesop, United Kingdom for GreenVale Potatoes, within the category: Food.