All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby. Integrated advertisement created by Cossette, Canada for Grupo Bimbo, within the category: Food.

Most viewers either appreciate Aivazovsky’s art or just don’t relate to it at all, perceiving his paintings just as ‘some sea pictures’. To overcome this emotional gap, BBDO Russia Group decided to shift the emphasis from the global ocean to the painter himself. The film recounts one of the most amazing moments in life of Aivazovsky, when he was working on the “Explosion of the Turkish Ship” painting just several hours before he passed away – almost to the very end. Film advertisement created by BBDO, Russia for Tretyakov Gallery, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, Brazil for Petz, within the category: Pets.

Film advertisement created by Jandl, Slovakia for Samdex, within the category: Retail Services.

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

In this spot, Airtel uses the metaphor of the traditional headgear worn by Nigerian women to show how old ways of doing things are gradually evolving, while also hinting at the superiority of its 4G network over 3G. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Clients share their reactions to the 2016 Cossette Holiday Card. Direct advertisement created by Cossette, United States for Cossette, within the category: Agency Self-Promo.

Film advertisement created by KBS+, United States for BMW, within the category: Automotive.

Ambient advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

World's first public awareness library, containing free PSAs on social topics – which were customized by organizations and individuals throughout the globe. Digital advertisement created by No Ordinary Agency, United States for Crazy Enough to Change the World, within the category: Professional Services.

Pepsi ran a brand awareness campaign to reinforce its connection to a young audience with music by engaging its audience through a bot for Messenger, resulting in a 5-point increase in awareness.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Colombia for Bogotá Film Festival, within the category: Recreation, Leisure.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

A full day a the spa may just be heaven, but if you're anything like Brooklyn Decker, you require one more special treatment: Tiff's Treats warm cookies. Content advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by You To You, France for Garnier, within the category: Health.

2019 Clio Entertainment Juror: Allan Gungormez Content advertisement created by hi5.agency, United States for Netflix, within the category: TV Promos.