Film advertisement created by Nail, United States for Summit Natural Gas, within the category: Industrial, Agriculture.

Film advertisement created by Karmarama, United Kingdom for Bombardier, within the category: Alcoholic Drinks.

This is a metaphor of a Man who goes for a cold beer to quench his thirst. Film advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by DPZ&T, Brazil for Renault, within the category: Automotive.

Released following the 20-year anniversary (April 20) of the 1999 Columbine shooting. High school students now describe fear as a part of every school day. Active shooter drills and lockdowns, unannounced and not revealed as such until afterwards, have now become a part of their curriculum. AreWeNext is a group of students and parents who believe this is not acceptable, who are done responding to school shootings with thoughts and prayers. They ask viewers to join them in demanding change. Film advertisement created by BooneOakley, United States for Are We Next, within the category: Public Interest, NGO.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Carpets get dirty. Rug Doctor gets ‘em clean. We’ve gotten pretty good at telling that story. But for their new campaign, our client challenged us to educate people on exactly how filthy their carpets, rugs, and soft surfaces are while showing Rug Doctor’s superior technology as the only way to thoroughly clean them. So we created the “Institute of Clean” campaign, inspired by Rug Doctor’s R&D lab in Fenton, Missouri—where the boundaries of cleaning technology are pushed daily. Our spokesman, the DOC (aka Doctor of Clean), takes a not-so-serious approach to explaining Rug Doctor’s serious obsession with cleaning. With original music from Luminous Sound, the fully integrated campaign includes TV, Radio, Digital/Social and In-Store materials. Film advertisement created by Loomis, United States for Rug Doctor, within the category: House, Garden.

Film advertisement created by VIA, United States for Stonyfield, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. Film advertisement created by Saatchi & Saatchi, United States for AID FOR AIDS / AID FOR LIFE, within the category: Public Interest, NGO.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Eleven, United States for AAA, within the category: Finance.

Ambient advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.

URL: http://realbeautysketches.dove.us Women are their own worsts beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their potential. That's why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think. Digital advertisement created by Ogilvy, Brazil for Dove, within the category: Health.

Film advertisement created by BETC, France for Lacoste, within the category: Fashion.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.