To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved: - Sha radio podcast - An article on BIT.UA with frank celebrities’ stories - Posters in sex shops - Sex-positive influencers’ posts The project was supported by three well-known Ukrainians, who in a collaboration with the brand produced a capsule collection of three lingerie seta that were put on sale. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales. Integrated advertisement created by NEBO Ideas Agency, Ukraine for baed stories, within the categories: Fashion, Retail Services.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

Friendships forged over a bag of Eta chips are so powerful, you’ll be willing to skim, well, anything. Film advertisement created by BBDO, New Zealand for Eta, within the category: Confectionery, Snacks.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

URL: https://elmwoodchristmasfree.com Digital advertisement created by Elmwood, Australia for Elmwood, within the category: Agency Self-Promo.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Ambient advertisement created by Red Pepper, Russia for Talitsa, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Red Pepper, Russia for Provencal, within the category: Food.

Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

This year the OnePlus Valentine's Day competition comes in the form of an amorous advert. Real tweets received from members of our community, since the November launch of our latest flagship killer, have been incorporated into a video that highlights just how much our users genuinely love the OnePlus 3T. Visit oneplus.net/lickoflove for more info. Digital advertisement created by Stellar, United Kingdom for OnePlus, within the category: Electronics, Technology.