“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing. Integrated advertisement created by John St, Canada for Bioré, within the category: Beauty.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Guinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs. To commemorate National Batik Day, Guinness launches a digital film that celebrates these two Indonesia designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more. Film advertisement created by BBDO, Indonesia for Guinness, within the category: Alcoholic Drinks.

The international market desired advertising to support the playful personality of the Scrabble brand. The challenge existed in the broad cultural and language differences of the nearly 30 different markets the commercial would run in. To use this hurdle to our advantage, we created an eye catching piece using the imagined objects of a father, mother and son playing each other in an imaginary world of the board game which in the end becomes a real board game. This allowed us to effectively version out a small portion of the commercial for each market and use the game pieces to fit each language. Film advertisement created by Y&R, United States for Scrabble, within the category: Gaming.

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services. We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking. Film advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent). Digital advertisement created by Grey, Israel for Delta Lingerie, within the category: Fashion.

Film advertisement created by Cossette, Canada for Sick Kids Hospital, within the category: Health.

Join Ryan and Nick for the official unveiling of the all-new 2023 Toyota GR Corolla.

#toyota #corolla #premiere

CONTENTS
00:00 - Pre-Event Introduction
15:00 - Live Reveal of the GR Corolla from California
48:00 - Studio Recap with Extra Footage

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Do you believe there is hope for the future? The world can be beautiful and open, if we want it. These children from around the world came together and discovered they are more alike than they ever imagined. In the film Dear mom and dad, we document what happens when 48 children from 12 different countries meet at a CISV camp funded by Momondo and run by CISV. We asked the children to write to their parents how they see the world in the beginning and the end of the camp. We are proud and honored to have been able to document the beautiful feelings and thoughts shared by the children. They don't come from the same culture, speak the same language or wear the same clothes, but none of that matters: jokes are shared, hearts are opened and friendships across borders are made. Momondo supports CISV International, a global non-profit organization dedicated to educating and inspiring action for peace. By educating the next generation, and through building intercultural friendships based on cooperation and understanding, CISV aims to help children and youth to develop the skills they need to become informed, responsible and active global citizens, able to make a positive difference in their communities and the world. Our collaboration with CISV and the Dear mom and dad campaign are part of Let’s Open Our World; an invitation to cross boundaries, embrace our differences and open our world. Find out more about Let's Open Our World, our collaboration with CISV, and download free school kits at letsopenourworld.com. Film advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

Digital advertisement created by Miami Ad School, United States for Dogs Trust, within the category: Pets.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020. Film advertisement created by Anomaly, Netherlands for IKEA, within the category: Retail Services.

Digital advertisement created by Choojai, Thailand for Knorr, within the category: Food.