The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

Despite the media buzz regarding transgender rights in recent months, few resources exist to improve the situation for transgender youth today. Gender Creative Kids Canada, together with lg2, is proud to launch The You Inside Project. This is a creative and innovative social project featuring a short animated film shared on social media and an educational toy (a fictional character named Sam) that is for pre-sale on Kickstarter. The project is designed to answer the needs of loved ones searching for tools to discuss this delicate, complex and universal issue with transgender children, their family and friends. Film advertisement created by Lg2, Canada for Gender Creative Kids Canada, within the category: Public Interest, NGO.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.

Film advertisement created by DDB, United States for New York City Ballet, within the category: Recreation, Leisure.

Digital advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by R/West, United States for FLIR, within the category: Electronics, Technology.

Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.

Amsterdam is known for two things: bikes and canals. But each year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That’s a lot of scrap metal. As V2C, we are proud of being from Amsterdam. To pay homage to our heritage, we’re giving these forgotten bicycles new life by using them to create a series of “Drowned Bottle Openers”. The limited-edition bottle openers are made from different parts of discarded bikes that were dredged up from the bottom of the Amsterdam canals.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region. Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world. Integrated advertisement created by 358, Finland for HSL, within the category: Transport.

Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns? Film advertisement created by Miami Ad School, Mexico for United Nations, within the category: Public Interest, NGO.

Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.

Ambient advertisement created by Havas, France for Point.P, within the category: House, Garden.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by gnet, United States for Call of Duty, within the category: Gaming.