Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Film advertisement created by Genesis, United States for Pearl Izumi, within the category: Fashion.

Keeping old meds in your medicine cabinet, where kids can find them, is never a good idea. It’s not as if someone else is going to return them to the drugstore for you. Film advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

see the work at http://outofthedark.tv 'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. Technical Director:Sun Komen Digital advertisement created by BBDO, United Kingdom for Proviz, within the category: Fashion.

Film advertisement created by ADK, India for Mankind Pharma, within the category: Pharmaceutical.

80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world. To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction. Experiential advertisement created by Y&R, United Kingdom for Made by Dyslexia, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by Possible, United States for Tommy Hilfiger, within the categories: Fashion, Public Interest, NGO.

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada. Ambient advertisement created by MullenLowe Group, United States for Corona Hard Seltzer Limonada, within the category: Alcoholic Drinks.

Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas Agency Producers: Sebastián Arce Romero, Lola Guillamón Outdoor advertisement created by Lowe, Spain for Nomad, within the category: Recreation, Leisure.

Outdoor advertisement created by FCB, Canada for Canadian Women’s Shelter, within the category: Public Interest, NGO.

The Nature Conservancy (TNC) and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, are announcing the debut of Nature Is Our Solution, a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson. Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world are on COP26 looking for solutions to our climate crisis. Film advertisement created by Superconductor, United States for The Nature Conservancy, within the category: Public Interest, NGO.

Film advertisement created by DLB GROUP, Venezuela for Americas Cardroom, within the category: Gambling.

Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Film advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.