Out of the dark

see the work at http://outofthedark.tv 'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. Technical Director:Sun Komen Digital advertisement created by BBDO, United Kingdom for Proviz, within the category: Fashion.