Ambient advertisement created by M&C Saatchi, South Africa for The Haven Night Shelter, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Advertising Agency: Milk, Vilnius, Lithuania Ambient advertisement created by Milk, Lithuania for Cannes Lions, within the category: Agency Self-Promo.

Film advertisement created by Walrus, United States for XOJET, within the category: Transport.

Film advertisement created by Johannes Leonardo, United States for Volkswagen, within the category: Automotive.

Independent Melbourne agency, Online Circle Digital created its "Love is Love" video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels. Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle. Film advertisement created by Online Circle Digital, Australia for Mercedes, within the category: Automotive.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Sound Music & Animation by Device Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

We sold our new collection in the first online shop you can pay with likes: The Strellson Like Shop. All you had to do to get an new outfit was: create a personalized post and collect Likes on Facebook. Every customer became a multiplier and each post a free ad for Strellson. Digital advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Food.

For one day every 4 years women can pop the question to their loved ones! It is believed this tradition was started in 5th century Ireland when St. Bridget complained to St. Patrick about women having to wait for so long for a man to propose. According to legend, St. Patrick said the yearning females could propose on this one day in February during the leap year.Voltaire Diamonds have put together some of the world’s most interesting wedding facts and stats to prepare the women out there who have big plans on the 29th of February. Digital advertisement created by Simply Zesty, United Kingdom for Voltaire Diamonds, within the category: Personal Accessories.

The official film of the Unhate worldwide communication campaign launched in Paris on November 16th and presented by Alessandro Benetton. unhatefoundation.org Film advertisement created by Fabrica, France for Benetton, within the category: Fashion.

Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by The Gate, United States for Marcum, within the category: Professional Services.

Advertising Agency Leo Burnett, UK Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.