Film advertisement created by Five by Five, Australia for Prunelax, within the category: Health.

Film advertisement created by BETC, France for McDonald's, within the category: Food.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

You grew up. So did we. Reconnect with the new Internet Explorer. Film advertisement created by Column Five, United States for Microsoft, within the category: Electronics, Technology.

Instead of simply creating a campaign that encourages donations, “Endangered Love” takes a different approach to raising awareness around WCFF’s cause. DDB New York created the brand with the simple thought that the most effective way to avoid extinction is having sex. Digital advertisement created by DDB, United States for Wildlife Conservation Film Festival, within the category: Public Interest, NGO.

Film advertisement created by Savannah College of Art and Design, United States for Fujifilm, within the category: Electronics, Technology.

The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual. Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC. The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom. The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display. From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways. The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms. “There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.” barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Digital advertisement created by Thinkmodo, United States for Dead Man Down, within the category: Media.

Film advertisement created by JWT, Netherlands for Opel, within the category: Automotive.

Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.

The first rule in advertising is that you should never scare your brands, you should make them love you, but we think that one day a year scaring our brands was the best way to make them love us. That day was Halloween and this is the way we made it. Digital advertisement created by Estimado Jose Alfredo, Spain for Estimado Jose Alfredo, within the category: Agency Self-Promo.