The Military Officers Association of America wanted to increase membership. So to make the club feel more exclusive, we produced a video series of officers telling their stories for the benefit of other officers. Because it takes an officer to know an officer. Film advertisement created by The Gate, United States for Military Officers Association of America, within the category: Public Interest, NGO.

Film advertisement created by Chemistry, United States for COX, within the category: Media.

Traveltodo travel agencies brand is launching two TV commercials for its new equity campaign entitled (Holidays made to measure). Not planning some holidays might provoke a series of serious headaches. Why not consider planning holidays? Especially that Traveltodo takes care of everything. Film advertisement created by Ogilvy, Tunisia for Traveltodo, within the category: Professional Services.

Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes. Direct advertisement created by Ogilvy, Argentina for Bimbo Bakeries, within the category: Food.

We partnered with Álex de la Iglesia to create a short film. And destroy it. Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one. Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only. Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members. The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at unavezenlavida.com logging in with their Platinum cards numbers. Experiential advertisement created by Ogilvy, Argentina for American Express, within the category: Finance.

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend. The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia. Film advertisement created by 180 Kingsday, Netherlands for Qatar Airways, within the category: Transport.

Film advertisement created by Mazarine, France for Van Cleef & Arpels, within the category: Personal Accessories.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Innocean, United States for Champion Parts, within the category: Automotive.

Kelly’s showcases new flavours with a new TV ad entirely in Cornish. Film advertisement created by Isobel, United Kingdom for Kelly’s, within the category: Confectionery, Snacks.

The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Raising awareness of cultural differences at the workplace by asking cultural questions on LinkedIn with professionals to expand cultural competence. Film advertisement created by Fashion Institute of Technology, United States for LinkedIn, within the category: Electronics, Technology.

Film advertisement created by Art Center College of Design, United States for Mizuno, within the category: Fashion.

Film advertisement created by Grenadier, United States for Stanton Optical, within the category: Professional Services.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.

Film advertisement created by The Monkeys, Australia for Holden, within the category: Automotive.

Every year, around 18 million woman in undeveloped countries, die due to lack of access to the right medical care. So, in order to raise awareness to this issue, we decided to turn to the world's most dependable woman -Siri- and make her become a symbol of the fight for equal medical care for women. Digital advertisement created by Escola Cuca, Brazil for UN Women, within the category: Public Interest, NGO.