Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

Life goes on when you're gone. Stay alive. Don't drink and drive. Film advertisement created by 5ive Limited, Kenya for Kenya Breweries Limited, within the category: Public Interest, NGO.

The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts.  But such scenario has also collaborated to increase an old problem in the region: the enormous amount of fake spare parts being offered on the market. As most drivers in Dubai think they can easily tell a fake car part from a real one, unauthorized car shops have their clientele guaranteed. As a result, one out of four cars is fitted with fake spare parts. To change drivers' attitude, AWR Arabian Automobiles and its Nissan Service Center/Genuine Parts division created KEFA, the fakest spare parts ever, and introduced it to car fans at the Dubai International Motor Show. A shower drain, a printer toner, and kitchen strainer were respectively presented as a brake rotor, a fuel injector, and an air filter, each one with its very own package. With more than one hundred car fans interviewed, less than 6% were able to notice the scam. The best reactions were compiled in an online film, meant to prove that, when it comes to car parts, it’s better to rely on genuine products and on authorized service centers. Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Havas, United States for Ragu, within the category: Food.

Ambient advertisement created by FCB, Canada for Prostate Cancer Canada, within the category: Health.

Ambient advertisement created by Artplan, Brazil for IPTRAN, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

A hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story. What he hears will change his life forever. Production Company: IamErika.tv

Film advertisement created by SS+K, United States for U.S. Chamber of Commerce, within the category: Public Interest, NGO.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history. Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ... Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? Film advertisement created by BETC, France for Canal+, within the category: TV Promos.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.