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The Real World

WVA
WVA 5 subscribers
0
In Chile

The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people. Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising. Film advertisement created by Y&R, Chile for Getty Images, within the category: Professional Services.

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