In retail, marketing based on technology and convenience is key to reaching today’s audiences. But this often comes at a cost: the authentic human experiences that we’ve grown used to in our traditional shopping rituals. In its latest campaign for GIANT, Brownstein Group helps set the grocery chain apart by keeping human interaction front-and-center when marketing a forward-looking service: direct delivery and pickup. By highlighting real-life GIANT associates in the TV spot for GIANT DIRECT, the new campaign underscores moments of funny, genuine interactions within the context of a convenient grocery pick-up order at GIANT. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Dutch Internet & TV provider XS4ALL launches 'MovieMatch', an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics. Digital advertisement created by bone, Netherlands for XS4ALL, within the category: Electronics, Technology.

Mellanox Technologies created an April Fools' Day campaign to promote Mellanox’s Artificial Intelligence solutions called, "ASAPEACE."

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Amidst all apps which promise to deliver to the moon, which we can't. We deliver where we can best.

An interactive Restroom service, Peeloo is an app that allows you to remotely check the status of the loo, and knock on the door if engaged. In fact, if you ask for a notification, Peeloo will also notify you as soon as the Loo gets vacant. A smart hack for small to medium size businesses who don't have huge office spaces (and mall-like restrooms), Peeloo aims to remove the queue from the Loo. For more, log on to www.Peeloo.in Digital advertisement created by Webchutney, India for Webchutney, within the category: Agency Self-Promo.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Electric vehicles are barely heard, yet they make a huge difference. In this commercial, Swedish power company Skellefteå Kraft celebrates all electric car owners, for driving society towards sustainability by breaking old patterns. This “silent revolution” becomes extra significant and sympathetic when it’s reflected on kids playing in a sandbox. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Industrial, Agriculture.

Getting to the airport is stressful. But when you take the UP Express, it doesn’t have to be. This campaign sees the classic song “Leaving On A Jet Plane” turned into an ode to all the things that can go wrong on the way to the airport. Also included in the campaign is new signage en route to Pearson Airport to reach people in traffic by pulling in real-time flight data, along with targeted digital ads to connect with travellers as they book flights and accommodations. Integrated advertisement created by Rethink, Canada for UP Express, within the category: Transport.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Film advertisement created by Giants & Gentlemen, Canada for Movember, within the category: Public Interest, NGO.