On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative. Film advertisement created by Bacill, Sweden for Henkell, within the category: Non-Alcoholic Drinks.

Film advertisement created by We Are Unlimited, United States for McDonald's, within the category: Food.

An authentic revolution in city training. A Total-Body approach with high technology, energy and involvement, Programmed to enhance the body by simultaneously stimulating the muscles and the mind. A Fit-Fusion philosophy at kilometer 0: in the center of Milan, with the pay-per-train app, At rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by a Master Coach of international experience, Real heroes and motifs of Deep Training. Central figures of a new wave of sport based on advanced performance And the absolute balance between intensity, quality and emotion. Welcome to the age of the ENTERTRAINING! Film advertisement created by Lab81, Italy for Virgin Active, within the category: Recreation, Leisure.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly. Insight: The most beautiful things in our life are the ones in our hearts. Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives. Ambient advertisement created by Felismina, Portugal for Felismina, within the category: Agency Self-Promo.

Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

Are you as passionate about Kerrygold butter and cheese as this guy? Show some love using #IHEARTKG on Twitter, Facebook or Instagram and enter to win a year's supply of butter and cheese + $5,000! Digital advertisement created by Schafer Condon Carter, United States for Kerrygold, within the category: Food.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Hungary for Zwack, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Audio advertisement created by One Twenty Three West, Canada for E-Comm 911, within the categories: Professional Services, Public Interest, NGO.