For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Advertising Agency: Clemenger BBDO Adelaide, Australia Film advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

Film advertisement created by Protein, Russia for Neurodose, within the category: Pharmaceutical.

Every end of the year Google looks back at the past 12 months with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer’s Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer’s disease. Film advertisement created by N=5, Netherlands for Alzheimer Nederland, within the category: Public Interest, NGO.

Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Let your mobile rest and you rest your hand on your beloved's. Think a little fresh! Humans are on the edge where communication is not an issue anymore, where everyone is just a notification away but sadly at the same time it has taken them far and far apart. Here humans jumble their reality with virtual reality. Here in this digital era, all are forgetting the essence of human touch. The campaign ‘like.share.love’ is for Meril, a beauty care range simply portrayed this social phenomenon of a regular couple into the world filled with virtual reality, which intended to deliver the wishful message of fresh thinking to value the time spent with beloved.

Digital advertisement created by Griffin Archer, United States for Arta Tequila, within the category: Alcoholic Drinks.

Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

What kind of emotions, feelings or memories arise in your mind when you have to make a choice between "smoked or ham?" Let's take a trip into your subconscious! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.