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Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

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Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

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PETFLIX campaign is a series of posters created to encourage animal adoption for Bideawee organization. Posters would be posted in urban areas throughout New York City. Each poster has a QR code embedded in them. People could scan it with their phones and it will direct them to contents regarding animal adoption opportunities. Digital advertisement created by Miami Ad School, United States for Bideawee, within the category: Public Interest, NGO.

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Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

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Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.

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Ambient advertisement created by Publicis, Indonesia for BMW, within the category: Automotive.

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With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20. Integrated advertisement created by Sleek Machine, United States for Boston Celtics, within the category: Sports.

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Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

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Outdoor advertisement created by DDB, Dominican Republic for Stabilo, within the category: Office Equipment.

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Recorded, Mixed and Mastered by Chuck Bein at See Music Digital advertisement created by Leo Burnett, United States for Chicago Ideas, within the category: Public Interest, NGO.

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Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

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Film advertisement created by VCCP, Czechia for Březňák, within the category: Alcoholic Drinks.

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Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

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Ambient advertisement created by Taxi, Canada for Taxi, within the category: Agency Self-Promo.

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Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.

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Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

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Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.

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For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.

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Film advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

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The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.




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