Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Last July, Belgium experienced one of the most devastating floods in its history. The material damage caused by this deluge was enormous: houses, cars, furniture… but also photos were damaged. These 'damaged' photos do not represent a lot of financial value, but their emotional value is enormous. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the support of Canon, the 'ReStory' project aims to restore as many photos as possible. A small but valuable contribution to the emotional recovery of the region. Content advertisement created by FCB, Belgium for Canon, within the category: Electronics, Technology.

For the launch of the new NESCAFÉ® variety, BBDO Belgium took customers by surprise. In a trendy coffee bar they replaced all the coffee by their new NESCAFÉ® Gold Barista Style coffee. The customers did not notice any difference and all reacted positively when it was explained. Digital advertisement created by BBDO, Belgium for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

He may have been good with numbers but when it came to LUCKY numbers, things didn't turn out the way he expected. Film advertisement created by Dentsu, India for Aditya Birla Capital Sun life Mutual Funds, within the category: Finance.

Film advertisement created by FCB, Brazil for Oreo, within the category: Confectionery, Snacks.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Something Different, United States for Marla Aaron Jewelry, within the category: Personal Accessories.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

At the time when our hearts are open, is when the greatest #blessings are seen. Gong Xi Fa Cai.

“Turn Down for What” rapper Lil Jon is working with STōK Cold Brew to teach people how to be a hype man (or woman). Hype people, for the uncool people like me, is the backup rapper who shouts things like “yeah!” “werk!” and “let’s go!” The campaign includes an interactive experience where you can create your own hype track at www.stokyourself.com. Lil Jon even provides “Turn Up” tutorial videos for how to do that towel wave thing and, my favorite, his jumping up and down and shouting technique. There’s also an Alexa Skill. Just ask: “Alexa, Ask SToK Cold Brew To Hype Me Up.” Film advertisement created by Fallon, United States for SToK, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles. Film advertisement created by Ogilvy, India for Titan, within the categories: Personal Accessories, Public Interest, NGO.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Behind every one of our quality Canadian products, you’ll find passionate and committed dairy producers working together. Now that’s something to feel proud of. Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Film advertisement created by Barkley, United States for Dairy Queen, within the category: Food.