Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Slovakia for Lay's, within the category: Confectionery, Snacks.

Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results: 8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. Digital advertisement created by Orson, Costa Rica for McDonald's, within the category: Food.

Digital advertisement created by Lowe, Brazil for Sao Paulo Creative Club, within the category: Professional Services.

Film advertisement created by DDB, New Zealand for Lemon & Paeroa, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for AIL, within the category: Public Interest, NGO.

Kids ask “why?” in Vodafone’s latest film for International Women’s Day. Film advertisement created by Santo, United Kingdom for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.

Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.

On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed to the sun for a week, the other was protected from it. Direct advertisement created by Camisa 10, Brazil for Vichy, within the category: Health.

Experiential advertisement created by Duval Guillaume, Belgium for Air France, within the category: Transport.

Digital advertisement created by Leo Burnett, United States for Nintendo, within the category: Gaming.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.