Film advertisement created by Droga5, United States for Puma, within the category: Fashion.

Film advertisement created by Fancy, United States for The Lion's Den, within the category: Retail Services.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Inspired by the real-life story of Gowri and how the use of AI technology and Tele-Health, a part of AkzoNobel's E-Health initiative, prevents her from becoming a school dropout. Instead of showing Gowri's struggles through rose coloured glasses, we paid more attention to the harsh realities and the helplessness of a specific community. With a budget of under ten lacks, a considerably minimal amount in the advertising industry, our AkzoNobel advert was shot and produced with the motive of educating the masses on AkzoNobel's Corporate Social Responsibility. AkzoNobel has provided effective healthcare to more than 4000 villages near Bengaluru, India, to make a positive contribution to the betterment of the lives of the communities we serve in. Film advertisement created by Akartha, India for Akzonobel, within the categories: Industrial, Agriculture, Public Interest, NGO.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

The Elephant Language is endangered. Use it to save their species at helloinelephant.com. Hello in Elephant is a project designed to raise awareness and drive donations for African elephants. After decades of research into the ways elephants communicate, and behave, we can now begin to understand their language. Digital advertisement created by Grey, Australia for David Sheldrick Wildlife Trust, within the category: Public Interest, NGO.

With the “beautiful game” of soccer getting underway half way around the world, many matches will be broadcast early in the morning in the U.S. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Tundra Power comes to the rescue. Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of Joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra. Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Film advertisement created by Conill, United States for Toyota, within the category: Automotive.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Slovakia for Lay's, within the category: Confectionery, Snacks.

Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results: 8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. Digital advertisement created by Orson, Costa Rica for McDonald's, within the category: Food.

Digital advertisement created by Lowe, Brazil for Sao Paulo Creative Club, within the category: Professional Services.

Film advertisement created by DDB, New Zealand for Lemon & Paeroa, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for AIL, within the category: Public Interest, NGO.