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Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.
Film advertisement created by Digital Pulp, United States for Bausch+Lomb, within the category: Health.
Rovio Entertainment and YouTube announced their partnership to seamlessly integrate The Slow Mo Guys YouTube stars into RETRY. Retry is a tribute to the challenging old school games of the 8-bit era. In RETRY the players pilot their planes through side-scrolling levels in a world where the gameplay, music and art are a homage to the 80s. With The Slow Mo Guys partnership, Rovio leads the way in new native mobile media formats where the brand integration is part of the game and enhances the player experience. Gamers will be able to progress in the game through branded The Slow Mo Guys content that is seamlessly integrated to the game.
Megaday – a company that produces energy marmalade – together with Possible Group has launched a fun and a little absurd video called «Non-human Energy Resource» about the main feature of the product – energy. Video creators have turned upside down a popular cliché about waking up: the main hero – in this case a dog – is having a nice dream, but then it is woken up by a very energetic person who decides to take the dog for a walk. Film advertisement created by Possible, Russia for Megaday, within the category: Confectionery, Snacks.
To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.
No one wants awfully boring safety films. For this reason together with Ukraine animation artist Yuriy Motrych we crafted safety film in the style of Suprematism. What you are about to see is inspired with artworks of famous Ukrainian painter Kazimir Malevich who’s also regarded a founder of Suprematism. We released the safety video on February 23, 2018 which would have been Kazimir Malevich 140th birthday. Content advertisement created by Havas, Ukraine for Ukraine International Airlines, within the category: Transport.
Digital advertisement created by República, United States for Segura Viudas Cava, within the category: Alcoholic Drinks.
The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.
Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.
As the campaign will be broadcasted in different countries across Europe, picking dance as a universal language was a key creative starter. The commercial showcases a split screen battle between a razor user and a dancer stunningly mirroring all razor’s movements. “The best shaving performance by BIC” - the brand USP - has been metaphorically twisted into “The best dance performance by Hungry and Foolish!" Film advertisement created by Hungry and Foolish, France for BIC, within the category: Office Equipment.
Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.
To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite. Digital advertisement created by Buzzman, France for Tipp-Ex, within the category: Office Equipment.
On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.
Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.
Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.
This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.
Film advertisement created by Creativeland Asia, India for Mercedes, within the category: Automotive.
Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.
Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.