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Getting to the airport is stressful. But when you take the UP Express, it doesn’t have to be. This campaign sees the classic song “Leaving On A Jet Plane” turned into an ode to all the things that can go wrong on the way to the airport. Also included in the campaign is new signage en route to Pearson Airport to reach people in traffic by pulling in real-time flight data, along with targeted digital ads to connect with travellers as they book flights and accommodations. Integrated advertisement created by Rethink, Canada for UP Express, within the category: Transport.
Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.
Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.
We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.
Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.
Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.
Ambient advertisement created by Schédio, India for Novotel, within the category: Transport.
Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.
URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.
Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.
Film advertisement created by BSSP, United States for Mitsubishi, within the category: Automotive.
Ambient advertisement created by Lowe, El Salvador for ElFaro.net, within the category: Media.
As families are continuing to turn to vacation rentals as a way to travel and spend quality time together, Vrbo teamed up with Fortnight Collective to create a new campaign to celebrate its hosts and spread the love of togetherness with its global community. Centered around the theme, “Let’s Do Together Together”, the campaign features real hosts in their actual vacation homes, making this Vrbo’s first ever host-facing broadcast campaign. This approach brings to life the care each host puts into their rental property, showing how they make it a home away from home, not just a place to stay. Film advertisement created by Fortnight Collective, United States for Vrbo, within the category: Hospitality, Tourism.
Film advertisement created by Havas, United Kingdom for Britain’s Beer Alliance, within the category: Public Interest, NGO.
Film advertisement created by AKQA, United States for Palms, within the category: Recreation, Leisure.
Digital advertisement created by Leo Burnett, Canada for Leo Burnett, within the category: Agency Self-Promo.
Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.