You've probably seen the 'boyfriend chair' in clothing stores for bored shopping companions. Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs. MÄNLAND is being trialled for four days this Father's Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles. Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping. Ambient advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by Jandl, Slovakia for Bratislava Zoo, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for Elvie, within the category: Health.

Production Company: Code Film Inc. Film advertisement created by Y&R, Canada for BMO, within the category: Finance.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Film advertisement created by Barton F. Graf, United States for GrubHub, within the category: Professional Services.

Film advertisement created by Vitro, United States for UC San Diego, within the category: Education.

Our task was to help the NGO for blind and visually imp Digital advertisement created by McCann, Serbia for White Cane, within the category: Public Interest, NGO.

Pre-roll ads edited in real time to match all the viewer’s online behaviors, likes and interests. In the time it takes to load pre-roll, MatchMaker analyzes millions of data points about the viewer — that they stream country music, make dinner reservations at steak houses, subscribe to outdoor magazine and much, much more. Then it scans a matrix of hundreds of video clips of Tennessee activities to find matches, editing a commercial perfectly aligned to their interests in real time. So rather than seeing a tourism ad that tries to appeal to everyone, viewers saw a custom commercial created just for them. The geo-targeting filter even ensured the attractions shown were within driving distance of the viewer’s home. Viewers could then explore the attractions featured in each scene of their vacation on Tennessee’s website. So they could plan their real trip to Tennessee and share it with others. Digital advertisement created by VML, United States for Tennessee Department of Tourist Development, within the category: Transport.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by David&Goliath, United States for New York New York Hotel and Casino, within the category: Recreation, Leisure.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Ambient advertisement created by Y&R, United States for TECHO, within the category: Public Interest, NGO.

Film advertisement created by Mosaicoon, Italy for Vileda, within the category: House, Garden.

Film advertisement created by Lucky Generals, United States for Amazon, within the category: Retail Services.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.

Film advertisement created by Publicis, France for Citroën, within the category: Automotive.