‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

GIANT has everything you need at prices you’ll love. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.

The Constructus Masterclass, is an annual event run by The Jupiter Drawing room (Cape Town), in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive. Participants were then invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that was deemed the most insightful and workable, was awarded a substantial grant to invest in their business, and given access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors. Film advertisement created by The Jupiter Drawing Room, South Africa for The Jupiter Drawing Room, within the category: Agency Self-Promo.

Travel comparison website, TravelSupermarket launched a competition before Christmas to win, not only an all-expenses paid, seven night, winter sun holiday to Jamaica, but also a ‘professional clone’ to cover the successful entrant’s job for a week! To be in with a chance of winning, entrants had to tweet a photograph of themselves showing how much they needed some winter sun, using the hashtag #HolidayDouble. Just a few weeks after submitting her photograph, for lucky winner Jenna Osborne, 28, an exec from London, the dream of sunnier climes came true. Whilst Jenna enjoyed a couple of cheeky cocktails by the pool in 28 degrees Jamaica, TravelSupermarket provided her employer with an (almost) physically identical #HolidayDouble.

Film advertisement created by Cossette, Canada for meowbox, within the category: House, Garden.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Digital advertisement created by Goodby Silverstein & Partners, United States for Daughters of the Evolution, within the category: Education.

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

Digital advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by Inbar/Merhav/Nissan, Israel for Colon 101, within the category: House, Garden.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.

Sound and music agency DLMDD today unveils a first of its kind music experiment inspiring prominent musicians and artists around the world to collaborate and compose their unique soundtrack to isolation. The experiment was initiated during the COVID-19 lockdown by Max De Lucia, co-founder of DLMDD. It sees the creation of one continuous piece of music by a host of distinguished musicians and producers, each contributing 15 seconds of original music to the score each day. GRAMMY award winner Davide Rossi, a musician, composer and producer famous for his work with artists including Coldplay, U2, Ed Sheeran, Goldfrapp and Kanye West, kicked off the project by recording 15 seconds of music in Copenhagen, before sending the piece around the world, with musicians from Ireland, Malaysia, Japan, Mauritius, the UK and US adding their contributions in turn. The Lockdown Experiment has amassed contributions from leading names internationally across the music industry, including: Davide Rossi, Copenhagen based string virtuoso famous for work with Coldplay, Ed Sheeran, Goldfrapp and Gorillaz Guy Katsav, producer who works with Groove Armada, Laura Marling & David Guetta Orla Gartland, Irish YouTube sensation Julian Velard, New York based singer songwriter and pianist Rob Eckland, West End musical director Lily Carassik, Instagram sensation and George Ezra band member Anil Sebastian, artist and director of London Contemporary Voices Cherif Hashizume, Brian Eno and Jon Hopkins collaborator Natalie Holt, Ivor Novello winning film composer famous for Paddington score among others Nathan Cox, Declan McKenna bassist Charlie Draper, famous Theremin player Solomon O.B, UK Spoken Word Artist of The Year Ronnie Maestro, 8-year old drumming sensation Max De Lucia, creator of the Lockdown Experiment and co-founder of DLMDD comments: “Amongst the chaos and uncertainty caused by Covid-19, people around the world are being brought together by the enormous power of music. This experiment is more than just a show of music’s ability to connect us during these times, it’s also a great display of the creativity that’s happening whilst we’re all locked away behind closed doors. Digital advertisement created by DLMDD, United Kingdom for DLMDD, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Sherry Matthews, United States for Texas Department of Family and Protective Services, within the category: Professional Services.