Film advertisement created by Marcus Thomas, United States for Akron Children’s Hospital, within the category: Health.

Experiential advertisement created by Posterscope, India for Adidas, within the category: Fashion.

9GAG, the world's leading entertainment content platform for millennials, carved the 9 most popular memes onto a 24-ton, 4-meter high limestone rock and buried it somewhere in the desert for future generations to find. 9GAG, which was founded in Hong Kong in 2008, asked its global audience of more than 150 million people to vote for their favorite 9 memes. Over 650,000 users in 100 different countries voted for: Dick Butt, Friendzone, We need AIR support, World vs USA, PPAP, Doge (shiba inu), Salt Bae, Shit just got real and Hardest name in Africa. The idea is the brainchild of creative agency LOLA MullenLowe who had monolith sculptor Antonio Soler carve the giant rock to help preserve the ideas engraved on it for eternity. Ambient advertisement created by MullenLowe Group, Spain for 9GAG, within the category: Electronics, Technology.

Carried out for the first time with men only, this new experiment shows their reactions when describing different women’s beauty projected on a screen. Filmed in an apparently abandoned warehouse, the mysterious environment is reinforced by the fact that participants’ heart rates are monitored in real time. Models are in the first sequence of projected pictures, generating only superficial praise related to their physical characteristics. In the second sequence, images of special women are unexpectedly shown to the participants, such as a partner or a family member. From this point on, emotion takes over the experiment. Memories and feelings like love, affection, gratitude and admiration come associated with the descriptions. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Digital advertisement created by Black Ship, Portugal for Dove, within the categories: Beauty, Health.

Digital advertisement created by Zaraguza, Slovakia for Aknecolor, within the category: Health.

Film advertisement created by David&Goliath, United States for KIA, within the category: Automotive.

Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Dave is a creative writer who lives inside the iconic Astor Place Cube in New York City. The cube's 8X8 panels add up to 64 square feet which adds up to 512 cubic feet. For Dave, who is 5'8", that is plenty of space to move around, write, cook, sleep, work out and even play guitar. Dave uses a bicycle generator to power up the lights and a handful of electronic gadgets. Digital advertisement created by Thinkmodo, United States for whil, within the category: Recreation, Leisure.

In a campaign film developed by DDB Budapest and directed by Stina Lütz, Deutsche Telekom explores the relationship of a grandson and his grandfather who have not met for a long time, but kept close thanks to the little, clumsy online interactions between them during the year, until the moment when they will meet each other at Christmas. Film advertisement created by DDB, Hungary for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Vitro, United States for Alpina, within the category: Food.

Digital advertisement created by Man+Hatchet, United Kingdom for Ecotricity, within the category: Industrial, Agriculture.

Film advertisement created by Grabarz & Partner, Germany for 66°NORTH, within the category: Fashion.

Film advertisement created by The Monkeys, Australia for Down Under, within the category: Media.

Film advertisement created by Fred & Farid, United States for Concern Worldwide, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it. Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.