Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Ambient advertisement created by McCann, Canada for GMC, within the category: Automotive.

Fans are inseparable companions of teams but in case of the Hungarian National Ice Hockey Team this bond is even stronger than average. In the video, we recorded this connection and the moment of singing the anthem altogether so that anybody could experience the feeling of being cheered for by thousands of people.

Digital advertisement created by Ignited, United States for Fresh & Easy, within the category: Retail Services.

Film advertisement created by Outerbox, United States for Ultimate Sack, within the category: House, Garden.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Belgium for Brussels Airlines, within the category: Transport.

Direct advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Lineage Interactive, United States for SMS Audio, within the category: Electronics, Technology.

Remember the first time you measured, mixed and sipped your first glass of NESQUIK chocolate milk? That first true taste of independence? For many kids, part of growing up is mixing their own glass of NESQUIK, something they can make by themselves. To launch a line of new and improved syrups and powders, NESQUIK and McCann Canada are calling on parents of a previously unidentified age group they’re calling ‘Betweenagers.’ What’s a Betweenager? We’ve all lived it. That awkward age where you’re too old for the things you grew up with and too young for everything else. Except NESQUIK. The flavored milk, typically associated with nostalgia, is growing up too. The campaign’s tagline, “It’s All in the Making,” is a nod to the fun act of mixing the product into milk but also a deeper connection to the role NESQUIK plays throughout a child’s development. Parents can feel good about sharing NESQUIK with a new generation of NESQUIK drinkers, as they enjoy the same great flavors with a reformulated recipe. NESQUIK syrups and powders each have new ingredients featuring no artificial flavors, colors or sweeteners. The range is also enriched with micronutrients, including iron and vitamins A, B3 and C so parents can feel good about including it in their family’s snack time and recipes. The multimedia TV, social and digital campaign introduces Canada to the ‘Betweenages’ and the role NESQUIK plays during this stage in their lives. Film advertisement created by McCann, Canada for Nestle, within the categories: Food, Non-Alcoholic Drinks.

Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.

At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. So when you share your breakfast with us, we'll help share breakfast with kids in school who might otherwise miss out. Our goal? To help share one million breakfasts by the start of the 2011-2012 school year. Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface

Integrated advertisement created by Zulu Alpha Kilo, Canada for Big in Japan, within the category: Alcoholic Drinks.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been realized so far in this area. For the first time, the penetration of mobile internet on the younger male target in Belgium reaches relevant numbers. Shazam is the application they use and like the most. Idea: Using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign. A first in Europe. Digital advertisement created by Mindshare, Belgium for Axe, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.