This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Film advertisement created by JohnXHannes, United States for Expensify, within the category: Finance.

Film advertisement created by FCB, Mexico for Bissú, within the category: Beauty.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Visual Effects: Crush Inc. Film advertisement created by BBDO, Canada for Canadian Paralympics Committee, within the category: Recreation, Leisure.

Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Film advertisement created by McKinney, United States for Ad Council, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Thailand for Homepro, within the category: House, Garden.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

From November, PayPal takes the floor again with its agency Buzzman in a wide integrated multimedia campaign. Deployed in more than 15 european countries, the brand reaffirms its commitment: to pay in one click and in safe with the buyer protection and returns on Us on millions of sites*. Christmas is this friendly and warm moment, when young and old enjoy to gather around a good meal and offer presents to those they love. However, when some are impatient to these moments, others fear to open their gifts. In this new film, PayPal stages a teenager unenthusiastic to see her uncle again and to unwrap his present… This uncle who always a little « too much » in her eyes. This uncle who wears the same sweater every year for Christmas. This uncle who always tells the same jokes. This uncle who always makes the wrong gift…But this year, she could be surprised, thanks to Paypal! From November, the campaign will be declined in 60″, 45″, 20″ via a cinema and digital, spread in 15 european countries. *Buyer Protection & Returns on Us exclusions apply. Available on eligible purchases only. See full terms and conditions. Film advertisement created by Buzzman, France for PayPal, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for BT Sport, within the category: Media.

Film advertisement created by Publicis, Israel for Sprite, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Film advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Food always finds its way across languages. The reunited grandfathers want to make biryani and reach a hurdle when they don't know what an ingredient's local name is, but with a little help from Google Search, they manage.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Airports are crowded with people from different backgrounds. This Christmas, we brought them together with Connecting Seats. Two seats that translate every language in real time, so people with different cultures, world views and languages can understand each other. Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.