Film advertisement created by Acne, Sweden for Vitamin Well, within the category: Non-Alcoholic Drinks.

Film advertisement created by TRY, Norway for Tine, within the category: Food.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Cup Noodles®, instant noodle brand by Nissin, is celebrating 27 years of Brazil and the party's stage will be Rock in Rio! To talk about the strong relationship of the product with the world of music, Dentsu Brazil created an unexpected campaign full of humor and allusions to number 27. However, Nissin cannot ignore the warnings that using 27 in the context of Rock is not a good idea. The number in question is said to be to the world of music just as 13 is to popular belief: GIVE IT BAD LUCK! Say Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, some of the “participants” of the famous Club of 27, icons of world music who turned 27 at the age of 27, that become stars on the stages of eternity. To remove any curse and not to link the name of the festival to these facts, the brand decided to play with the reference and redesign the entire campaign. In the narrative, the campaign airs, and after comments on social networks about the history of number 27, Nissin decides to remake the entire content. Thus, the pieces that would already be finished undergo adaptations “hastily” and receive stripes and “patches” with the said number changed to 26 + 1. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

For over a year now, a majority of the U.S. workforce has been working in home offices, making National Work From Home Day on June 24 more of a punchline than a day to celebrate. To inspire a change to the mundane, GMC will launch a new weeklong campaign “Work From Anywhere” on June 24, encouraging customers to change their usual routine and explore the world around them. To encourage participation, GMC will offer complimentary in-vehicle Wi-Fi data for the first 20,210 existing GMC customers to opt-in and get out, while staying connected. Eligible participants who engage with the “Work from Anywhere” campaign on social media can also enter the brand’s sweepstakes for a chance to win a new GMC Sierra AT4. Customers are encouraged to participate by sharing their office setups on social, tagging @GMC and #WorkFromAnywhere.

Film advertisement created by Y&R, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival. Digital advertisement created by Publicis, Ireland for TG4, within the category: Media.

Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Digital advertisement created by Y&R, Australia for AdNews, within the category: Media.

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’. Integrated advertisement created by Adam & Eve, United Kingdom for Highways England, within the category: Public Interest, NGO.

If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. Film advertisement created by VML, United States for Quiznos, within the category: Food.

Digital advertisement created by Langland, United Kingdom for Confidante, within the category: Health.

3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves. Digital advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Fallon, United Kingdom for Sony, within the category: Electronics, Technology.