The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

The world's economy is facing tough times. Unemployment keeps increasing and people start feeling powerless. So we thought we'd send them a message of hope and strength to face what's yet to come. Film advertisement created by Opal, Portugal for Opal, within the category: Agency Self-Promo.

Film advertisement created by Latinworks, United States for Music Has No Enemies, within the category: Public Interest, NGO.

A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa. ‘My Body (Stand Up)’ samples a song by educational psychologist Peter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan - who rose to fame as one third of the girl group, Jamali - and Gigi LaMayne. All funds raised from the proceeds generated from streams and needle time of My Body (Stand Up) will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse. Content advertisement created by Retroviral, South Africa for 1st for Women, within the categories: Finance, Public Interest, NGO.

Film advertisement created by La Despensa, Spain for Madrid Fusion, within the category: Recreation, Leisure.

The film features British Asian rapper, Raxstar, who takes his influences from both the UK grime scene and the Indian music of his heritage, which he combines to form an urban desi sound. He recently performed at Asian Network Live, the network’s inaugural music event which took place at Eventim Apollo in Hammersmith, London. In celebration of the dual identity of Asian Network’s modern audience ‘100% British, 100% Asian’ encapsulates the station’s purpose and, through this new film, aims to more closely align the brand to its listeners. The two minute launch film stars British rapper Raxstar and captures moments in the lives of young British Asians who, like Raxstar himself, are inspired by Asian culture but not defined by it – a reflection on Asian Network’s purpose of valuing home cultures and celebrating British Asian talent. Film advertisement created by 101, United Kingdom for BBC, within the category: Media.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Lowe, Malaysia for Yogen Früz, within the category: Food.

Film advertisement created by Saatchi & Saatchi, United States for Tide, within the category: House, Garden.

Canadian Production Service Company: Transmission Inc. Digital advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

With Duct Tape Digital you can restore all your smartphone’s functions. By simply disabling the damaged areas on the screen, and move the important functions to the areas that still work. Digital advertisement created by DMJX, Denmark for Scotch, within the category: House, Garden.

Film advertisement created by DDB, United States for Armor All, within the category: Automotive.

Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.

Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits. Film advertisement created by Forsman & Bodenfors, Spain for Volvo, within the category: Automotive.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Film advertisement created by DSG Dialog Solutions, Germany for Olympus, within the category: Electronics, Technology.