Inspire Awe campaign by Nirav Modi directed by Shakun Batra for 2 collections, Jasmine (with Rosie Huntington) and Embrace (with Priyanka Chopra).

JOANN, the nation’s category leader in sewing and fabrics and one of the fastest growing players in the arts and crafts industry, is bringing back comedy star Phyllis Smith in a hilarious Halloween campaign that is “sew” spooky, it might just inspire everyone to make their own DIY costumes this year. The centerpiece of the campaign is a new docu-style webisode titled “Nightmare on Phyllis’ Street” that follows the craft-obsessed Phyllis as she attempts to win points with her boss by making a Halloween costume for the boss’ daughter that will also be entered into the annual neighborhood costume contest. There’s only one problem: Phyllis’ design has been ruined because she accidentally spilled red paint all over it. The episode features notable DIY fashion influencer April Yang (aka @coolirpa), who comes to Phyllis’ rescue despite being her crafting nemesis, having beaten Phyllis every year to claim first prize in the contest. However, Phyllis has plans to “slaughter” the competition by secretly entering the costume unbeknownst to April. Throughout the episode, tension builds as ominous phone calls and the presence of a shadowy figure turn Phyllis’ craft room into a house of horrors. Film advertisement created by Where Eagles Dare, United States for Joann Fabrics, within the category: Retail Services.

Film advertisement created by RTO+P, United States for Dietz & Watson, within the category: Food.

Integrated advertisement created by McCann, Spain for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Film advertisement created by TBWA, United States for Wheat Thins, within the category: Food.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Advertising Agency: Milk, Vilnius, Lithuania Ambient advertisement created by Milk, Lithuania for Cannes Lions, within the category: Agency Self-Promo.

Film advertisement created by Walrus, United States for XOJET, within the category: Transport.

Film advertisement created by Johannes Leonardo, United States for Volkswagen, within the category: Automotive.

Film advertisement created by JWT, France for Mountain Riders, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Food.

For one day every 4 years women can pop the question to their loved ones! It is believed this tradition was started in 5th century Ireland when St. Bridget complained to St. Patrick about women having to wait for so long for a man to propose. According to legend, St. Patrick said the yearning females could propose on this one day in February during the leap year.Voltaire Diamonds have put together some of the world’s most interesting wedding facts and stats to prepare the women out there who have big plans on the 29th of February. Digital advertisement created by Simply Zesty, United Kingdom for Voltaire Diamonds, within the category: Personal Accessories.