To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers. Audio advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Electronics, Technology.

On Teacher's Day, while everyone was celebrating their teachers, Akanksha's kids went out looking for theirs. Ambient advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

Film advertisement created by Handsome, Romania for Siviero Maria, within the category: Confectionery, Snacks.

Film advertisement created by Havas, United States for Orbitz, within the category: Transport.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

We built the new Core4 website on an interactive „like“ beacon! For every „like“ there will come someone from our online agency to thank you personally. The website immediately began to spread virally. We literally caused a “like” frenzy at home and abroad as well. People all around the world spread the web with tweets and posts about core4 interactive website. They enjoyed playing with like button and watching cute girls and handsome boys that greeted them, send them kisses, dance or claping. Buzz was so huge that amount of our daily visitors increased more than 1000%. Ambient advertisement created by Core4, Slovakia for Core4, within the category: Agency Self-Promo.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Film advertisement created by SuperHeroes, United States for Setapp, within the category: Electronics, Technology.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

This back-to-school season Old Navy asked kids at Boys & Girls Clubs around the country what it means to be #Unlimited. The result is an inspirational song and music video featuring some of AwesomenessTV’s biggest stars.

A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were Ambient advertisement created by DDB, Brazil for Tell My Story, within the category: Public Interest, NGO.

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase. Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.

Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Film advertisement created by Propeg, Brazil for GGB, within the category: Professional Services.