Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

Outdoor advertisement created by McCann, Australia for University of Melbourne, within the category: Education.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

Film advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Tesco, within the category: Retail Services.

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

When MasterCard Canada started the search for their 2013 interns, they wanted applicants to share their vision of how much better a cashless world could be. By showcasing common cash related problems in a futuristic context, these videos were created to inspire and drive applicants to enter at the MasterCard #Internswanted Facebook page. Film advertisement created by MacLaren, Canada for MasterCard, within the category: Finance.

On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster. Experiential advertisement created by Publicis, Switzerland for Pink Ribbon, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Australia for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Ambient advertisement created by McCann, Canada for GMC, within the category: Automotive.

Fans are inseparable companions of teams but in case of the Hungarian National Ice Hockey Team this bond is even stronger than average. In the video, we recorded this connection and the moment of singing the anthem altogether so that anybody could experience the feeling of being cheered for by thousands of people.

Digital advertisement created by Ignited, United States for Fresh & Easy, within the category: Retail Services.

Film advertisement created by Outerbox, United States for Ultimate Sack, within the category: House, Garden.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.