Film advertisement created by Grey, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, United States for Milano, within the category: Confectionery, Snacks.

Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul. Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts.  But such scenario has also collaborated to increase an old problem in the region: the enormous amount of fake spare parts being offered on the market. As most drivers in Dubai think they can easily tell a fake car part from a real one, unauthorized car shops have their clientele guaranteed. As a result, one out of four cars is fitted with fake spare parts. To change drivers' attitude, AWR Arabian Automobiles and its Nissan Service Center/Genuine Parts division created KEFA, the fakest spare parts ever, and introduced it to car fans at the Dubai International Motor Show. A shower drain, a printer toner, and kitchen strainer were respectively presented as a brake rotor, a fuel injector, and an air filter, each one with its very own package. With more than one hundred car fans interviewed, less than 6% were able to notice the scam. The best reactions were compiled in an online film, meant to prove that, when it comes to car parts, it’s better to rely on genuine products and on authorized service centers. Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Havas, United States for Ragu, within the category: Food.

Ambient advertisement created by FCB, Canada for Prostate Cancer Canada, within the category: Health.

Ambient advertisement created by Artplan, Brazil for IPTRAN, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Film advertisement created by SS+K, United States for U.S. Chamber of Commerce, within the category: Public Interest, NGO.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history. Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Film advertisement created by Alma, United States for State Farm, within the category: Finance.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

There are thousands of children in Canada awaiting permanent homes. It’s heartbreaking...yet no one seems to know about it. Until The Last Child needed to develop communication that would address this issue. After rigorous research, we discovered that there are currently over 30,000 children waiting for families. A number that we brought to life in a striking way. We created a spot with an empty sports stadium that holds 30,000, and one solitary child at the center. The spot features a rendition of Kings of Leon’s “Use Somebody” sung by a choir of Canadian children. Our spot launched on TV, cinema, and online nation-wide in Canada on Family Day – a statutory holiday in Canada symbolizing the importance of family. It was the perfect opportunity to highlight that while many kids were enjoying a fun-filled weekend with their parents, thousands of kids where still waiting for permanent families of their own. Film advertisement created by The&Partnership, Canada for Until The Last Child, within the category: Public Interest, NGO.

Film advertisement created by BarrettSF, United States for Made in a Free World, within the category: Public Interest, NGO.