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The film features British Asian rapper, Raxstar, who takes his influences from both the UK grime scene and the Indian music of his heritage, which he combines to form an urban desi sound. He recently performed at Asian Network Live, the network’s inaugural music event which took place at Eventim Apollo in Hammersmith, London. In celebration of the dual identity of Asian Network’s modern audience ‘100% British, 100% Asian’ encapsulates the station’s purpose and, through this new film, aims to more closely align the brand to its listeners. The two minute launch film stars British rapper Raxstar and captures moments in the lives of young British Asians who, like Raxstar himself, are inspired by Asian culture but not defined by it – a reflection on Asian Network’s purpose of valuing home cultures and celebrating British Asian talent. Film advertisement created by 101, United Kingdom for BBC, within the category: Media.
See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.
Direct advertisement created by Lowe, Malaysia for Yogen Früz, within the category: Food.
Film advertisement created by Saatchi & Saatchi, United States for Tide, within the category: House, Garden.
Canadian Production Service Company: Transmission Inc. Digital advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.
With Duct Tape Digital you can restore all your smartphone’s functions. By simply disabling the damaged areas on the screen, and move the important functions to the areas that still work. Digital advertisement created by DMJX, Denmark for Scotch, within the category: House, Garden.
Film advertisement created by DDB, United States for Armor All, within the category: Automotive.
Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.
Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.
Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.
Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits. Film advertisement created by Forsman & Bodenfors, Spain for Volvo, within the category: Automotive.
Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.
Film advertisement created by DSG Dialog Solutions, Germany for Olympus, within the category: Electronics, Technology.
Film advertisement created by Publicis, France for Renault, within the category: Automotive.
Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Retail Services.
Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.
Outdoor advertisement created by McCann, Australia for University of Melbourne, within the category: Education.
Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.
Film advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.