This powerful suicide awareness campaign, titled The Lost Ashes, featured 215 urns to symbolise the 215 lives lost to suicide since the start of the 2019 Ashes series. It was created in association with Youth Mental Health Matters and Opening Up Cricket and appeared outside Old Trafford cricket ground on the final day of the Ashes. The project’s aim was to create more awareness of the UK’s biggest killer of under 35 year old males in a sporting arena that is particularly affected by mental health issues. Experiential advertisement created by TBWA, United Kingdom for Opening Up Cricket, within the category: Public Interest, NGO.

Lucky Me Noodles believes in the power of families eating together. For the past eleven years, they have championed this message via the Kainang Pamilya Mahalaga Project (Family Meals Are Important Project), which seeks to educate families on the benefits of family meals and help enable them to find time to eat together. This year, they wanted to shine a light on the parents and families who find ways to eat together - no matter the time or the place or what food they have to share. The spot is directed by celebrated local director Borgy Torre and features one of the country’s most iconic songs: Panalangin (My Prayer) by Apo Hiking Society. Film advertisement created by Publicis, Philippines for Lucky Me! Noodles, within the category: Food.

Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion. Film advertisement created by Serial Cut, Spain for Serial Cut, within the category: Agency Self-Promo.

Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally. Design advertisement created by Miami Ad School, United States for Durex, within the category: Health.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

The band might end. But your Kuba Headphone will continue with you because all parts are replaceable. Film advertisement created by Agencia3, Brazil for Kuba Audio, within the category: Electronics, Technology.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.

Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

A film documenting the efforts of IBM, in association with the Government of India, in promoting STEM education for Girls. Film advertisement created by Bloomberg Quint, India for IBM, within the categories: Electronics, Technology, Public Interest, NGO.

The 12th of september 2018 the Apple Watch EKG function and irregular heart rate monitor became FDA approved. When wearing the watch Apple Health can measure your heart rate and together with Fall Detector it can detect a seizure. When a seizure happens, Apple Health enable Siri to speak it out loud (+ showing it on screen), informing the people around about what is happening and how to react - because it’s not an emergency even though it may look like one.

Film advertisement created by JWT, Netherlands for ING, within the categories: Finance, Sports.

Taking a loan in Latvia is tricky. There are a lot of fast loan companies, many of whom are notoriously famous for hidden costs. To avoid hassle and a need to study numerous legal disclaimers for each loan there is now a platform that does it for you - Credify. The creative idea is to equate borrowing without comparing to a blind chicken finding a kernel of corn, as the old saying goes. Film advertisement created by Ogilvy, Latvia for Credify, within the category: Finance.

Film advertisement created by Havas, Argentina for Forbes, within the category: Media.

The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season. Film advertisement created by Cogent, United Kingdom for Kwik Fit, within the categories: Automotive, Professional Services.

Film advertisement created by FCB, Netherlands for Politie, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.