The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind. Film advertisement created by Cut Media, United Kingdom for Protect Our Winters UK, within the category: Public Interest, NGO.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Digital advertisement created by BBDO, United States for Gillette, within the category: Health.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

Film advertisement created by Anomaly, United States for Budweiser, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Film advertisement created by Interesting Development, United States for Kayak, within the category: Hospitality, Tourism.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for Fundación Vida Silvestre, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Mr Kipling, within the category: Food.

Digital advertisement created by Marcel, France for Fred, within the category: Personal Accessories.

An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Outdoor advertisement created by Danza, Brazil for Coliseu Figth Club, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Argentina for OLX, within the category: Professional Services.

Advertising Agency: VCCP, UK Copywriter: Jermaine Hillman Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Executive Producer / Producer: Johnnie Frankel Film advertisement created by VCCP, United Kingdom for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by Zambezi, United States for TaylorMade, within the category: Sports.

Film advertisement created by Saatchi & Saatchi, United States for VocaliD, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.