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Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.
Digital advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.
M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013. We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second." It’s our way of saying we place strategic thinking above creativity. We want our students to think before they create. Our digital RSVP entails sending invitees a DM comprising a credit-card sized flat bulb and instructions on downloading the Layar AR app via their smartphone. After scanning the propped-up bulb via the app, an AR video is launched depicting a campaign video. A Facebook button brings them to ‘Brightspotter’, a Facebook app where they can RSVP in a fun way. When celebrating a decade of creating the brightest bulbs, we need pretty bright ideas.
A Christmas advert highlighting the values and traditions our long-standing supermarket is built upon, the value of family, good food and tradition which together create the perfect environment to bring families together, especially after recent happenings. The advert starts with a dull scene of last year where things were tough and many had to isolate, therefore Christmas was dull for some, especially elderly people. The advert highlights the special bond between the granddaughter and grandfather. Fast-forwarding to 2021, things look a bit better and families are more likely to come together again, the granddaughter is not aware and tried to call him again like the previous year after sending him a basket of food the previous night on Christmas Eve. Grandfather does not answer but instead shows up surprising her. Film advertisement created by Smart Supermarket Malta, Malta for Smart Supermarket, within the categories: Retail Services, TV Promos.
Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC. The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom. The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display. From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways. The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms. “There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.” barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.
The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.
People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be. Experiential advertisement created by Don't Panic, United Kingdom for PETA, within the category: Public Interest, NGO.
The movie release campaign named "Screens" is signed by Leo Burnet Tailor Made. In the play, the agency created a 30-second video that features the iconic robot from BBB to announce the regulation and conditions of sale of Fiat Mobi, Fiat Argo, Fiat Cronos and Fiat Toro. deployment on digital platforms such as Youtube, Instagram, Facebook and Twitter. Film advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.
Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.
New York Crew: Iceland Crew:
For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.
Film advertisement created by BBH, Spain for Chupa Chups, within the category: Confectionery, Snacks.
Film advertisement created by Fallon, United Kingdom for PETA, within the category: Public Interest, NGO.
Film advertisement created by Robert/Boisen & Like-minded, Denmark for Børnefonden, within the category: Public Interest, NGO.
Ernest Hemingway novels are universally considered to be modern masterpieces, but younger generations aren't reading them. To help peak their interest, we're taking his most famous works and turning them into :15 films which they can easily watch in their social feeds. Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.
Digital advertisement created by TBWA, Vietnam for TBWA, within the category: Agency Self-Promo.
Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.
Ambient advertisement created by Mark+, Brazil for Posto do Guga, within the category: Electronics, Technology.
Content advertisement created by Biborg, France for Rainbow Six, within the category: Gaming.