Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And we, Tochka Bank, know it, because it’s our life too. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

We invite people born in the North and Northeast of Brazil to tell their stories with advertising.

As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

It takes just 24 hours for our freshly picked greens and vegetables to travel from farm to supermarket. MullenLowe Athens proudly presents the salad’s journey in its newly aired TV spot for Freskoulis. Film advertisement created by MullenLowe Group, Greece for Freskoulis, within the category: Food.

Ambient advertisement created by Leo Burnett, Canada for TD Bank, within the category: Finance.

Minnesota is full of hidden (and not so hidden treasures) - to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.

IF YOUR NAME IS WHOPPER, OUR HOME IS YOUR HOME. BURGER KING® Belgium has decided to offer a gift to a person named Whopper: enabling them to live in the apartment just above their new restaurant in Louvain. The operation imagined by Buzzman can be discovered through a web film and OOH from 9th December. If there was another Whopper, wouldn’t they deserve a place at BURGER KING®? That’s why BURGER KING® Belgium, with their “Home of the Whopper®” restaurants, is looking for a person named Whopper as of 9th December to move in to the apartment just above their new restaurant in Louvain. That’s right! A Whopper should feel at home at BURGER KING®. The winner will be announced on 18th December and will be an integral part of the family for 1 year. From that date, they will only have to settle comfortably in the 742 sq ft apartment. So, if your name is Whopper®, welcome home! The operation is launch on 9th December and amplified via a 55” web film, OOH, real estate ads and social content. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one. Digital advertisement created by Ogilvy, Bulgaria for Earth Hour, within the category: Public Interest, NGO.

Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Amnesty International, within the category: Public Interest, NGO.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

Assistant Editor: Fernando Raigoza, Jr. Ambient advertisement created by Team One, United States for Lexus, within the category: Automotive.

To provide help to the starving ones during the night, Granola invents the #NightAssistance, an exceptional service allowing you to find Granola bar wherever you are every night from 10 pm to 4 am in April. Dedicated website: http://www.granolassistance.fr Film advertisement created by Marcel, France for Granola, within the category: Confectionery, Snacks.

We created a new, most stable and predictable way to save money in Kazakhstan: the new currency - ‘square meter’ of commercial real estate in the Vienskiy Kvartal residential complex. And we called it ‘Vienskiy Square Meter’. Ambient advertisement created by Grey, Kazakhstan for The Vienskiy Kvartal residential complex, within the categories: Finance, Industrial, Agriculture, Retail Services.