With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.

Content advertisement created by Broken Heart Love Affair, Canada for MadeGood, within the category: Food.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Outdoor advertisement created by Zaraguza, Slovakia for Ice&Fire, within the category: Alcoholic Drinks.

Film advertisement created by Grey, Indonesia for Allianz, within the category: Finance.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Digital advertisement created by Geometry Global, Japan for Kanagawa Prefectural Government, within the category: Public Interest, NGO.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.

Film advertisement created by Humanaut, United States for PetSafe, within the category: Pets.

Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Italy for T-Mobile, within the category: Electronics, Technology.

Digital advertisement created by JWT, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Film advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.