More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return. Outdoor advertisement created by JWT, Thailand for Top Charoen Optical, within the category: Health.

Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral. Ambient advertisement created by BBDO, Lebanon for Flower Town, within the category: House, Garden.

Ambient advertisement created by TDI Group, Russia for Formann, within the category: Recreation, Leisure.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

The Walking Dead sends hungry zombies to infest a sidewalk grate and shock New Yorkers on hidden camera. Ambient advertisement created by Relevent, United States for AMC, within the category: Media.

At first sight, the doctor looks pretty trustworthy. Until unintentionally he turns out to be a KISS fan with tongue piercing and facial tattoo. Don’t Hide the Guitar Hero! This spot's message is also a wake-up call for all those who cannot be satisfied anymore by air-guitars. Film advertisement created by Miami Ad School, Germany for Guitar Hero, within the category: Gaming.

Film advertisement created by BBDO, Argentina for H2oh!, within the category: Non-Alcoholic Drinks.

To inspire more people to sign up to teach, DfE want to highlight the unparalleled role teachers play in shaping the lives of the students they teach. To make the message authentic, the spot stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Film advertisement created by Havas, United Kingdom for The Department for Education, within the category: Public Interest, NGO.

Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Traction, France for Citroën, within the category: Automotive.

Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount Advertising Agency: 4am Saatchi & Saatchi, Guatemala Ambient advertisement created by Saatchi & Saatchi, Guatemala for Meat Pack, within the category: Retail Services.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Digital advertisement created by Never Hide, United States for Ray-Ban, within the category: Personal Accessories.

Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.