Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

A cheeky video that speaks to expats in North America by showcasing an honest look at the traditional British holiday season. Digital advertisement created by Text100, United Kingdom for British Airways, within the category: Transport.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

Earlier this year, we asked women about their lifestyle - nearly half said they were feeling moderately or extremely stressed & shockingly 40% feel like they're about to burn out. Film advertisement created by Southpaw, United Kingdom for Sanctuary Spa, within the category: Recreation, Leisure.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.

Digital advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds… With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: “Gaming is cool. Even when you are not.” In the commercial, we see gamers and their entertaining moments of losing themselves while winning. Film advertisement created by RED and GREY, Turkey for Monster Notebook, within the category: Electronics, Technology.

In retail, marketing based on technology and convenience is key to reaching today’s audiences. But this often comes at a cost: the authentic human experiences that we’ve grown used to in our traditional shopping rituals. In its latest campaign for GIANT, Brownstein Group helps set the grocery chain apart by keeping human interaction front-and-center when marketing a forward-looking service: direct delivery and pickup. By highlighting real-life GIANT associates in the TV spot for GIANT DIRECT, the new campaign underscores moments of funny, genuine interactions within the context of a convenient grocery pick-up order at GIANT. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.

Direct advertisement created by Digital Arts Network, Australia for Krispy Kreme, within the category: Food.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for KIA, within the category: Automotive.

With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie. Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease. Integrated advertisement created by Rethink, Canada for Coors Light, within the category: Alcoholic Drinks.

Digital advertisement created by Flying Object, United Kingdom for YouTube, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.