Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Lemon & Paeroa, within the category: Non-Alcoholic Drinks.

Film advertisement created by Åkestam Holst, Sweden for SAS, within the category: Transport.

Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th Ambient advertisement created by Grey, Germany for International Children's Fund, within the category: Public Interest, NGO.

Film advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Outdoor advertisement created by Alma, United States for Sprint, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

Editing Company:  Whitehouse Post London Mix: Ed Downham Digital advertisement created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Integrated advertisement created by Buzzman, France for Responsible Party, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Streaming high definition videos on your phone generates approximately four times more emissions into the atmosphere than necessary. The down-to-earth solution? You know it as standard definition. We call it Earth Definition. A greener, much needed alternative to HD that lets you stream responsibly. Digital advertisement created by Accenture Interactive, Denmark for EarthDay.org, within the category: Public Interest, NGO.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by JWT, United Kingdom for Rowntree's, within the category: Confectionery, Snacks.

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.