Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results: 8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. Digital advertisement created by Orson, Costa Rica for McDonald's, within the category: Food.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

At the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again. Based on that very observation and to give the most courageous a real chance of heading off once more, Transavia decided to surprise the earliest of early birds with return tickets across Europe for just €5. Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute campaign broadcast from 5:30am to 6:00am across TV, radio and digital channels, and publicised via advertising hoardings in both Paris and Lyon. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

The Trip book Smiles is reason No. 239 in the “365 reasons to smile” campaign, celebrating the loyalty program’s 20th anniversary. Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight. Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Colombia for Homecenter, within the category: House, Garden.

http://fearlesschallenge.com Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by ADtomic, Denmark for ADtomic, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, Netherlands for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.

The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.

Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people. Experiential advertisement created by Ampfy, Brazil for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Diesel, within the categories: Fashion, Non-Alcoholic Drinks.

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Community Films’ directorial collective JEAN and director Pam Thomas have joined forces to create “Commercials”, a comedic web series about the humorous, ego crushing, overanalysed silliness that plagues the world of commercial film making and everyone involved. Content advertisement created by Community Films, United States for Community Films, within the category: Agency Self-Promo.

When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th). Direct advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

Ekoniva is the largest dairy producer in Russia. Its milk is used by the favorite nationwide brands. And now Ekoniva is launching its own consumer milk brand. In this spot we’ve featured Ekoniva’s president – but first and foremost farmer – Stefan Duerr. He tells a simple truth: no matter how we make the ad, you’ll recognise and love us by the special taste. Film advertisement created by The Clients, Russia for Ekoniva, within the category: Food.