Digital advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, United Kingdom for Hastings Direct, within the category: Finance.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Ambient advertisement created by Saatchi & Saatchi, Argentina for Norte, within the category: Alcoholic Drinks.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

Producers: Avishek Ghosh, Marc Kubbinga, Saptrishi Mascarenhas 
Director: Lieven Van Baelen
 Music: Mikey McCleary
 DOP: Lieven Van Baelen Film advertisement created by BBH, India for Vespa, within the category: Automotive.

Film advertisement created by Zulu Alpha Kilo, Canada for Whirlpool, within the categories: Electronics, Technology, House, Garden.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance? http://www.facebook.com/bridgestonesa Production Company: contentmintcrew.com In partnership with: dwf.co.za Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Ambient advertisement created by Y&R, Colombia for Homecenter, within the category: House, Garden.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Film advertisement created by BarrettSF, United States for Chime, within the category: Finance.

Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by JWT, United States for UN Women, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

Digital advertisement created by Havas, France for Havas Paris, within the category: Agency Self-Promo.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Outdoor advertisement created by Zaraguza, Slovakia for Ice&Fire, within the category: Alcoholic Drinks.