Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Film advertisement created by TRY, Norway for Ridderost, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Film advertisement created by Leo Burnett, United States for Feeding America, within the category: Public Interest, NGO.

Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media. Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Digital advertisement created by Boondoggle, Belgium for Thomas Cook, within the category: Transport.

Film advertisement created by Publicis, France for OVEO, within the category: Public Interest, NGO.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Direct advertisement created by JWT, South Africa for Marmite, within the category: Food.

Digital advertisement created by McCann, Spain for Arrels Foundation, within the category: Public Interest, NGO.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

Ambient advertisement created by K2, Poland for Żywiec Zdrój, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.