Share 2014

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.